We Opened a Shop in Oxford! It's Filled with Positive Pants and Sustainable Gifts.

Back to School Sale

We know that some of you will be gearing up for the Back-to-School shop, so we wanted to make it simple for you (and your teens) by compiling some sustainable back-to-school essentials. 

As a bonus, we're offering 10% off of everything in this collection until the 5th of September, to make the transition from summer to school even easier! The discount will be applied automatically at checkout. 

Our girls’ bralettes are very similar in style to our women’s bralettes and are just as gentle and kind to skin. Our Girls' range is available in 9 styles, from bright and fun patterns to classic neutrals - perfect for underneath school shirts!

For every bralette purchased, we donate two pairs of underwear to support vulnerable women and girls across the UK and Africa. This means that your purchase really makes a difference!

It can be tricky to find the right first (or second!) bra as a girl - many of the styles out there are too structured, or just a crop top! Y.O.U Underwear’s first bras are the perfect option if you’re looking for a bra that’s stylish,  sustainable and comfortable! Designed to fit ages 9+, choose your favourite design and leave the rest up to us.

All our underwear is made from 100% GOTS Certified Organic Cotton and is also Fairtrade and PETA-approved vegan. Making it good for you and the planet!