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five women stand in front of a colourful shop inside the Oxford Covered Market. They are holding up colourful, patterned underwear and a black and white sign with the Y.O.U Underwear logo.

Our Y.O.U Oxford shop

Want to shop our undies in real life?

We get it, you want to feel our super soft organic cotton and see how our underwear looks for sizing. Well don't worry, you can, as we have a 'real' shop in Oxford's historic Covered Market.

Where to find us:

Y.O.U Oxford: Unit 84 The Covered Market, Market St, Oxford OX1 3DY.

Find us in the central area by the Post Box in Avenue 3.

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Spring & Summer Opening Hours:

Monday to Wednesday
: 10:30am to 5:30pm
Thursday & Friday
: 10:30am to 7pm
Saturday
: 10:30am to 7pm
Sunday
: 11am to 4:30pm

Bank holidays: 10:30am to 4:30pm

Meet our amazing shop team!

Sarah

When not doing a million other things to keep Y.O.U thriving, our incredible Founder Sarah can also be found lending a hand on the shop floor and always making sure the Y.O.U ship sails smoothly.

Suzie

Always a cheerful member of the team, Suzie has a background in jewellery making and is passionate about beautifully crafted and Fairtrade products. She's sure to help you find the right undies for you!

Haley

In between studying for her Photography PhD and walking her dalmatian Annie, you can find Haley making sure our shop looks beautiful, and is ready to help you find your perfect fit!

Hannah

Since graduating with a degree in Fashion Management, Hannah is bringing her expertise to the team, helping in the shop and with logistics behind the scenes.

portrait photo of a woman wearing a red jumper and black apron, standing in front of a display of YOU mara underwear.

Evie

After completing a Liberal Arts degree, Evie has joined us to lend a hand in the shop and support our business operations. You can also catch her teaching ballet and contemporary dance to students in Oxford!

Rachel

During the winter, Rachel takes a break from her forest school teaching to help out in the shop. She always has a smile on her face and is full of recommendations for sustainable products.

Idli

Idli resides at YOU HQ. She loves to distract us from our daily tasks and sleep on Sarah's laptop for attention. Fun fact: Idli is a South Indian rice cake popular as a breakfast food.

Shop our Tea Towels

Our local landmarks collection of tea towels includes Oxford, London, Stratford-upon-Avon, The Cotswolds, Royal Leamington Spa & Warwick, England, and a map of Oxford, as well as our unique Y.O.U Make a Difference design supporting body positivity.

Designed locally and printed sustainably using 100% certified Fairtrade and GOTS organic cotton.

Or Shop them now!

More Products!

As well as selling our own underwear, we stock a range of beautiful gifts and eco products in our shop, from natural skincare and hand-poured candles, to jewellery and animal-saving socks! Sourced from other local or small, sustainable businesses, they are perfect for gifts or to treat yourself. Here are some examples...

Agnes & Cat

Inspired by nature and the great outdoors, Agnes & Cat produce natural bath and beauty products, made in Sheffield.

Elvis & Kresse

On a mission to rescue London's decommissioned fire hose, Elvis & Kresse up cycle this hard wearing material into beautiful luxury accessories, with 50% of profits donated to charity.

Black & Beech

Feminist clothing and knitwear created in Wales and produced ethically to empower women, while donating to feminist charities. Shop in store or find here on our website.

Neve's Bees

Locally made in Oxfordshire, Neve's Bees make lip balms and bees wax based hand and skincare products, all made from 100% natural ingredients.

Charlotte Spencer

Hand-poured in the Cotswolds and made from vegan wax and the finest ingredients, these candles will beautifully scent any home.

UpCircle Skincare

Cruelty free, ethical skincare made with waste-fighting ingredients to create a range of circular beauty products.

Bare Kind Socks

A huge range of colourful & comfy bamboo socks which help save animals! Every sock bought donates 10% to the animal on the sock. Shop in store or on our website here

ecoLiving

ecoLiving offers a range of natural, biodegradable products for the home, as well as personal care. All plastic free!

HAYASHI

A beautifully designed range of paper products, offering a natural leather alternative to bags. All made from organic materials and water resistant!

We've done something special with our changing rooms...

We know that trying on underwear can leave some people feeling anxious or embarrassed, which is something we never want! Instead, we wanted to remind all our wonderful customers that their bodies are amazing.

Keda has been busy adorning our changing rooms with positive messages to remind us that our worth is NOT a pant size!

Come & see them for yourselves!

Discover soft, stylish, organic cotton underwear