Collection: Women's more supportive bras

"I love this new bra - I've been waiting for so long for something that's both comfortable and supportive, so thank you!" (Jane, Oxford). 

Developed directly in response to your feedback, our new bras offer more support and coverage but still with our signature super-soft organic cotton - all without wires! 

Initially available in our core 7 plain colours to suit every wardrobe, we have the perfect range of light and dark, soft and strong shades to work with every outfit.  

This bra comes in 3 band sizes, each of which is available with a standard cup size and a + cup size, providing greater flexibility to suit different body shapes! 

All our underwear is made from 100% GOTS Certified Organic Cotton and is also Fairtrade and PETA-Approved Vegan. And with our giving back model, you’re making a difference with every purchase!

Ethical underwear – we’ve got you covered!


  • Stretch blend organic cotton (95% organic cotton, 5% elastane).
  • Wider chest band to provide more support. 
  • Adjustable 3 x 3 back clasp for sizing flexibility
  • Adjustable straps for wearing straight or in cross-back style
  • Open inner side seam to allow for insertion of padding. 
  • Non-wired style so more comfortable to wear
  • No internal labels for a smooth and itch-free fit
  • Made with super-soft fully certified organic cotton - Fairtrade, GOTS and PETA-approved vegan.  
  • Pre-washed, shrink-resistant fabric. 
  • Ethically produced in India
  • For every plain coloured bra you buy we donate TWO pairs of underwear to the charity Smalls for All. £1 from the sale of every light pink bra goes directly to the breast cancer charity Future Dreams.