Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe..
We believe everyone should enjoy our slow fashion underwear, and we celebrate all body types. We're the highest-scoring B Corp in the UK, proving our commitment to putting purpose above profit.
With a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!
"I absolutely LOVE my Y.O.U pants. They are comfy, soft you don't even notice you're wearing any..."
"I love these trunks. They are incredibly comfortable and the best bit is the secret reminder to make a difference."
"Made it to the age of 24 without finding the perfect bra. Finally one which looks good, is chic & comfy!"
Across our ranges, we support various charities including Smalls For All and Future Dreams.
We work with India’s leading sustainable manufacturer to eliminate exploitation in our supply chain.
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan.
March is B Corp month - a time to celebrate businesses that are verified by B Corp UK to meet the highest standards of social and environmental performance, transparency and accountability -...
This Wednesday 8th March we celebrate International Women’s Day and the theme this year is about embracing equity - but what does that actually mean and who are the trailblazing...
This week, we're sharing a guest blog from Y.O.U Underwear's Mate of the Month - Onegreenbottle. Their stylish, stainless steel, eco-friendly bottles are reusable and refillable and perfect for the gym,...
...for a weekly dose of positivity, underwear updates and sustainability tips.
Plus - for every sign up, we'll plant a tree in our Ecologi forest. 
