Christmas is fast approaching, and it’s the perfect time to highlight Small Business Saturday to help kick start or top up your gift shopping this Saturday 3rd December! Small Business...
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe.
We believe everyone should enjoy our slow fashion underwear, and we celebrate all body types. We're the highest-scoring B Corp in the UK, proving our commitment to putting purpose above profit.
With a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!
Causes We SupportMore About Our Social Impact
Across our ranges, we support various charities including Smalls For All and Future Dreams.
SustainabilityMore About Our Environmental Impact
We work with India’s leading sustainable manufacturer to eliminate exploitation in our supply chain.
Comfy UnderwearShop Our Ethical Women's Underwear
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan.
★ ★ ★ ★ ★-Kate, UK
"I absolutely LOVE my Y.O.U pants. They are comfy, soft you don't even notice you're wearing any..."
★ ★ ★ ★ ★- Peter, Germany
"I love these trunks. They are incredibly comfortable and the best bit is the secret reminder to make a difference."
★ ★ ★ ★ ★- Lydia, UK
"Made it to the age of 24 without finding the perfect bra. Finally one which looks good, is chic & comfy!"
It's that mayhem time of year again! Today is known as "Black Friday" - the start of the Christmas shopping season when retailers slash their prices with sky high discounts to...
We’re halfway through COP 27 – the UN Climate Change Conference which is underway in Sharm El Sheikh, Egypt and the world is watching! As it enters the final week,...