By donating underwear and supporting menstrual hygiene projects, Y.O.U Underwear’s mission is to increase access to education and employment for vulnerable women and girls.
As well as supporting women and girls through donations, we work with India's leading ethical and sustainable manufacturer to ensure that nobody is exploited in our supply chain.
Since our inception, our core collection has supported Scottish charity Smalls For All. They collect and distribute underwear to vulnerable women and children across Africa and the UK

Buy One Give Two
Our buy-one give-two model means that every time you buy a pair of Y.O.U underwear from our core women's, men's and girls' collections, we donate two pairs of underwear to Smalls for All!
When you buy a pair of underwear, we donate one to match. The amazing Wandsworth Group then donate the second pair to complete the B1G2 model!
We've donated over 30,000 pairs of underwear so far! You can read more about our impact and the inspirational women at Smalls for All in our blog post here.
Other Charities We Work With
As part of our commitment to giving back, we work with a number of other charities across our collections.

Ethical Marketing
When we read that 61% of adults feel negative or very negative about their body image most of the time (UK Parliament) - we knew something had to change. We're working to promote inclusivity, representation and ethical marketing.
Our Social Impact in 2020
Transparency is crucial - that's why we publish yearly impact reports detailing how we've performed against our social and environmental objectives. In 2020 we...
-
...donated 11,634 pairs of underwear
to Smalls For All.
That's 3,878 more girls in school with 3 pairs each! -
...donated 48 pairs of underwear
to Maasai Communities in Kenya.
We also supported the Ajuma Foundation. -
...submitted our B-Corp application
as part of our broader commitment to being a business for good.