By donating underwear and supporting menstrual hygiene projects, Y.O.U Underwear’s mission is to increase access to education and employment for vulnerable women and girls.
As well as supporting women and girls through donations, we work with India's leading ethical and sustainable manufacturer to ensure that nobody is exploited in our supply chain.
Since our inception, our core collection has supported Scottish charity Smalls For All. They collect and distribute underwear to vulnerable women and children across Africa and the UK

Buy One Give Two
Our buy-one give-two model means that every time you buy a pair of Y.O.U underwear from our core women's, men's and girls' collections, we donate two pairs of underwear to Smalls for All!
When you buy a pair of underwear, we donate one to match. The amazing Wandsworth Group then donate the second pair to complete the B1G2 model!
Every purchase makes a difference and since 2022, we've donated over 32,700 pairs!
You can read more about our impact and the inspirational women at Smalls for All in our blog post here.
Other Charities We Work With
As part of our commitment to giving back, we work with a number of other charities across our collections.

Ethical Marketing
When we read that 61% of adults feel negative or very negative about their body image most of the time (UK Parliament) - we knew something had to change. We're working to promote inclusivity, representation and ethical marketing.
Our Social Impact in 2022
Transparency is crucial - that's why we publish yearly impact reports detailing how we've performed against our social and environmental objectives. In 2022 we...
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....donated 9,012 pairs of underwear to Smalls For All!
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...donated 2,478 pairs of underwear to Maasai Communities in Kenya
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...donated £412 to Future Dreams from the sales of our light pink collection.