What We're Doing
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Organic Cotton
More About Organic CottonOrganic Cotton contains no chemicals meaning it's better for the planet, people and Y.O.U!
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Sustainable Manufacturing
More About Our ManufacturersWe use India's leading sustainable manufacturers, Connoisseur Fashions and Rajlakshmi Cotton Mills, so we know our undies are exploitation-free.
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Planting Trees
More About Tree PlantingFor every sign up to our newsletter, we plant a tree with Ecologi. You can sign up here!
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Thoughtful Packaging
More About Reducing Our WasteWe use organic cotton bags and biodegradable mailers ...which we recycle into beautiful earrings!
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Recycling our Underwear
Learn How To Recycle Your UndiesWe're recycling our products through TerraCycle, who turn them into usable products, rather than them going to landfill.
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Transparency
More About Our CertificationsWe partner with several third party organisations to certify our sustainable commitments.
Our Environmental Impact
Transparency is crucial - that's why we publish yearly impact reports detailing how we've performed against our social and environmental objectives. In 2023 we...
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...planted 261 trees
in collaboration with Ecologi. These trees have been planted as part of reforestation projects in Changalane, Mozambique and in the Mau Region of Kenya.
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...conserved 780,949.7 litres of water
- that's as much water as an average person living in the UK would use in over 12 years!
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...saved enough energy
to power a standard 60W lightbulb for 718 straight days. That's over 2 years!