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Our Y.O.U Oxford shop

Want to shop our undies in real life?

We get it, you want to feel our super soft organic cotton and see how our underwear looks for sizing. Well don't worry, you can, as we have a 'real' shop in Oxford's historic Covered Market.

Where to find us:

Y.O.U Oxford: Unit 84 The Covered Market, Market St, Oxford OX1 3DY.

Find us in the central area by the Post Box in Avenue 3!

Opening Hours:

Monday to Wednesday
: 10:30am to 5:30pm
Thursday & Friday
: 10:30am to 7pm
: 10am to 7pm,
: 11am to 4:30pm

Bank holidays: 10:30am to 4:30pm

Meet our amazing shop team!


When not doing a million other things to keep Y.O.U thriving, Sarah our incredible founder can also be found lending a hand on the shop floor and always making sure the Y.O.U ship sails smoothly.


Keda has been part of the Y.O.U team for over 4 years now! On top of being such a friendly face in the shop, she is a photographer and artist extraordinaire and designed our lovely changing rooms.


You may recognise Neve from her and her mum's fabulous beauty and skincare brand Neve's Bees. Neve can be found buzzing around the shop as well as helping out with our blog and newsletter!

We've done something special with our changing rooms...

We know that trying on underwear can leave some feeling anxious or embarrassed and thats something we never want! Instead, we wanted to remind all our wonderful customers that their bodies are amazing.

Keda has been busy adorning our changing with positive messages to remind us that our worth is NOT a pant size!

Come check them out for yourself!

Discover soft, stylish, organic cotton underwear