It all started when I travelled out to East Africa in 2016 and did some community volunteer work as part of the Uganda Marathon. I was shocked at the number of women and children I met who didn't have access to something we take for granted every day – underwear.

I believe that underwear should be universally available to people in all communities. To take steps towards making this a reality, I decided to create a business that sells underwear on a buy-one-give-two model. Y.O.U stands for Your Own Underwear, because I think everyone deserves exactly that!