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A photo of the YOU Oxford shop team standing outside the shop, all holding underwear. There are five women and the woman in the middle is holding a big black and white sign which reads, 'YOU Underwear'. They are stood in a line, facing the camera and smiling. The YOU Oxford shop is behind them, with black infrastructure and big windows with colourful displays in them.

Our Y.O.U Oxford Shop
A photo of the outside of the YOU Oxford shop. The building's structure is black and there are double doors which are open, inviting people into the shop. The windows are big and have colourful displays in them. We can see that there is pride bunting hang up in the shop.

Y.O.U Oxford Info

Where You Will Find Us:

Unit 84 The Covered Market, Market St, Oxford OX1 3DY.

Find us in the central area by the Post Box in Avenue 3.

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Spring and Summer Opening Hours:

Monday to Wednesday: 10:30am to 5:30pm
Thursday to Saturday: 10:30am to 7pm
Sunday: 11am to 4:30pm
Bank holidays: 10:30am to 4:30pm
A photo of a YOU Underwear employee showing a customer some red pants. They are smiling and look engaged in conversation. There is lots of colourful underwear in the background, hung on neatly on rails.

The story behind our our Y.O.U Oxford shop

We started out, back in 2018, with a pop-up shop in one of the smaller units within Oxford's Covered Market.

In 2021, we moved into a more permanent, central unit and have been there ever since! This is our flagship 'home' store that so many of our customers have come to know and love.

The success of our Y.O.U Oxford store is a huge part of what keeps us going as a business. We love meeting all of our amazing customers and being able to put a smile on their faces is one of the best parts of our day.
A photo of the inside of one of the YOU Oxford shop's changing rooms. There is a mirror and on the wall there is script style writing which reads, 'Love your body'. The walls are cream and there is a brightly coloured yellow, green and orange curtain in the foreground.

We've done something special with our changing rooms...

We know that trying on underwear can leave some people feeling anxious or embarrassed, which is something we never want! Instead, we wanted to remind all our wonderful customers that their bodies are beautiful.

Keda has been busy adorning our changing rooms with positive messages to remind us that our worth is NOT a pant size!

Come and see them for yourselves!

Meet our amazing shop team!

A photo of the YOU Underwear founder, Sarah Jordan. They are facing the camera and smiling whilst holding a wooden plaque which reads, 'Certified B Corp, We are proud to be using business ad a force for good.' There is a large display of YOU Underwear bras in the background.

Sarah

When not doing a million other things to keep Y.O.U thriving, our incredible founder Sarah can also be found lending a hand on the shop floor, making sure the Y.O.U ship sails smoothly.

A photo of a YOU Underwear employee. They are facing the camera and smiling. There is a display of YOU Underwear bras in the background.

Hannah

Having graduated with a degree in Fashion Management, Hannah is bringing her knowledge and passion to the team. Whilst supporting all operations behind the scenes, she is also a friendly helping hand in our shop.

A photo of a YOU Underwear employee. They are facing the camera and smiling. There is a large display of grey and light pink YOU Underwear bras and pants in the background.

Suzie

Always a cheerful member of the team, Suzie has a background in jewellery making and is passionate about beautifully crafted and Fairtrade products. She's sure to help you find the right undies for you!

A photo of a YOU Underwear employee. They are facing the camera and smiling. There is a large display of YOU Underwear bras in the background.

Haley

In between studying for her Photography PhD and walking her dalmatian Annie, you can find Haley keeping the shop looking beautiful, ready to help you find your perfect fit!

A photo of a YOU Underwear employee. They are facing the camera and smiling whilst holding up two Elvis & Kresse wash bags, one red, one yellow. There is a a large sock display in the background.

Rachel

During the winter, Rachel takes a break from her forest school teaching to help out in the shop. She always has a smile on her face and is full of recommendations for sustainable products.

What we'll be stocking

As well as our own range of organic cotton underwear and loungewear, we will be offering an exclusive curated selection of sustainable fashion & accessories, as well as gifts. Sourced from other local, small or sustainable businesses, they are a perfect treat for yourself or someone special. for gifts or to treat yourself.

Pyjamas - organic cotton unisex pyjama bottoms - Blue Mara design - Y.O.U underwear

Y.O.U Underwear

Super soft, stylish underwear and loungewear for men, women & girls. All certified Fairtrade & GOTS organic cotton, and with a buy-one give-one model to provide underwear to vulnerable people for every pair we sell.

Elvis & Kresse

On a mission to rescue London's decommissioned fire hose, Elvis & Kresse up cycle this hard wearing material into beautiful luxury accessories, with 50% of profits donated to charity.

Black & Beech

Feminist clothing and knitwear created in Wales and produced ethically to empower women, while donating to feminist charities.

Bare Kind Socks

A huge range of colourful & comfy bamboo socks which help save animals! Every sock bought donates 10% to the animal on the sock. Shop in store or on our website here

Agnes & Cat

Inspired by nature and the great outdoors, Agnes & Cat produce natural bath and beauty products, made in Sheffield.

Find out more about our soft, stylish, organic cotton underwear that gives back.

Woman wearing non wired bra in light pink
Man wearing longer leg boxers in blue mara print
Man and woman wearing robes in pink and charcoal greay