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Who are Y.O.U?
Look good, feel good, do good
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Our impact
Our impactAs the world's highest scoring fashion B Corp, showing our environmental and social impact is core to how we work. We track and publish our impact across the lifecycle of our underwear so our customers can see how their choices are making a difference.
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Causes we support
Charity partnersDonating bras, collecting menstrual products, contributing to breast cancer care - there's more to our pants than you think. We work to do good, and you can find out more about our charity partners here.
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Our underwear
Shop underwearOur underwear is made from super-soft, 100% Fairtrade and GOTS certified organic cotton, that is PETA-approved vegan.
We make bralettes and more supportive bras, pants for women and men, and unisex pyjamas - new for 2023!