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In Short: women’s underwear styles

You might be surprised to hear that there are over 20 different varieties of women’s underwear, ranging from everything from high cut to hipster briefs, boy shorts to bikinis. The paradox of choice! So how do you navigate all these possible options when choosing what to buy? (or designing an underwear range for that matter!).

Here’s a quick guide to our organic cotton underwear styles. And don’t worry, we’ve already narrowed the search down to the three top performers.   

Bikinis: The original all-rounder, these are a perfect versatile, everyday choice. Bikini bottoms are a staple choice that provide coverage in all the right places. They look great under jeans, skirts, dresses and everything in-between! Our low-rise bikini bottoms are a classic addition to any underwear drawer, bringing the additional benefits of ethical manufacture and super-soft organic cotton.  

Y.O.U organic cotton bikini bottoms

Thongs: A subtle choice that ensures no outlines, thongs manage to be super comfortable and invisible under most clothing. Our organic cotton thongs provide a good amount of coverage while maintaining a distinctive sleekness.

Y.O.U organic cotton thongs

Boy shorts: The perfect choice for days lounging at home, or on the go! Boy shorts give a good amount of coverage that really hugs your body for an amazing fit. Y.O.U boy shorts are designed to be subtle, supportive and super-comfortable, bringing comfort, coverage and style together in perfect harmony. For that extra bit of support, why not try our boy shorts with a Y.O.U elastic waistband

Y.O.U organic cotton boy shortsY.O.U organic cotton boy shorts

All of our undies are made from GOTS-certified organic cotton, which means they’re incredibly soft to the touch and breathable (and a great choice for sensitive skin). They’ve been known to survive washes of 90 degrees – in short, they won’t shrink!

Some other perks include:

  • Stretch-blend organic cotton
  • No internal labels
  • No roll elastic waistband
  • Smooth look under clothing (no VPL)
  • Positive message hidden inside!

In our opinion, the best underwear style is one that you’ll forget you’re wearing!


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