A Summer of Love: The Self Love Revolution Tour is Here!

Summer is here and we’ve got big plans! As you may have seen from our recent adventures at The Big Retreat in Pembrokeshire, Y.O.U Underwear are on tour this summer to help spread self love up and down the country.

Back in March, friend of Y.O.U and self-confidence extraordinaire Lou Featherstone (AKA Lu in Luland) invited us to join her at her Women Unleashed International Women’s Day event, an amazing and inspiring weekend designed to bring Lu’s self love message to the women of Birmingham. After the joy and success of a brilliant day full of talks, workshops, and fantastic photo shoots in cloud soft underwear (provided by us of course!), Lu decided it was time to hit the road. This summer we are joining her and the rest of the Self Love Revolution team at different events across the country to inspire and bring together women everywhere!

The tour aims to bring Lu's expertly curated line up of inspiring speakers and workshop leaders to different locations where women of all ages, ethnicities, abilities, and sexualities can unleash their inner confidence and discover ways to put themselves first. We were so inspired by the photoshoot experience in Birmingham, where we could see women transform in front of our eyes as they slipped into their Y.O.U underwear and found their confidence in front of the camera, that we can't wait to create this experience more widely. Along with Sassy, our amazing photographer, we'll be bringing this positivity and joy to every event to share the Y.O.U message that EVERY body deserves to feel good in their undies!

Meet the team making these amazing shoots happen:

Sarah - Y.O.U Underwear

Our very own pants expert is bringing her underwear and industry knowledge to help fit people in the right underwear for them and make them feel comfortable on set. We are also spreading our Buy One Give One message to highlight the importance of underwear for all, as well as our ethical production commitments, as well as organising bra collections to support our charity partner Smalls for All. 

Lou Featherstone - Lu in Luland 

The woman who started it all when she embarked on her own self love journey and discovered the joy of sharing it with other women. Lu is leading talks and confidence sessions, organising a fantastic array of speakers and activities, and ensuring a fun and inclusive atmosphere - all while dancing around in her amazing wardrobe!

Sassy - Assassynation Photography

Professional photographer Sassy is the one behind the lens shooting all our models inside Lu's big leopard print bus, named Susie! She has extensive experience shooting in all kinds of venues but her down to earth and comfortable manner means she makes everyone feel confident and valued in front of the camera.

Jo - Curious Coco Designs

Stylist Jo is an expert at breathing new life in vintage garments with the help of lots of sequins! She's bringing her signature colour and sparkle to the Self Love Tour by dressing the set and turning the bus into a treasure trove of beautiful scenery.

The Big Retreat

The tour got underway in May with The Big Retreat festival, an inspiring and fun weekend involving laughter, dancing ... and back-to-back photoshoots. We had a brilliant time and it was amazing to meet so many lovely people and hear about their own journeys with self confidence and body image. Sarah arrived on site on the Thursday and helped the team get everything set up for the first photoshoots the next morning. Any remaining slots quickly filled up when attendees of the festival started walking by Susie, the colourful bus, and the array of eye catching items arranged outside. Lu spent her time encouraging people to sign up and meeting lots of fab people while dancing around in her underwear and cowgirl hat!

After a brilliant weekend, the whole team were exhausted but energised and set off for home in a cloud of self love and shared inspiration.

What's Next...

With the Big Retreat photo shoots working so well, we started looking forward to the next events on the schedule.

Between the 25th - 27th July, we will be heading back to Wales, this time in the north, to take part in Camp VC. This action-packed festival featuring an incredible range of sports, skills, activities, and adventures, will see Susie the bus parked up and ready to spread the self love revolution. 

The next stop after that will be Lu's very own Self Love event, hosted in partnership with Wild Canvas, in an idyllic spot in Bedfordshire. We are especially excited for this as Lu's line up is set to be brilliant and the array of events on offer means there will be something for everyone. Think Susie the bus but across a whole festival site! We will be there offering photoshoots with Sassy and Jo, while talks, workshops, a supper club, and weekend long party get underway. You won't want to miss this opportunity to revitalise your self-love journey and learn how to embrace your goals while connecting with other amazing women.

Book Your Tickets Here to Join Us for Self Love Summer

After that we will be heading up north to the Edinburgh Festival, bringing the Self Love Tour to Scotland! We'll be providing more details on this one closer to the time so keep your eyes peeled...

With the 2025 Self Love Tour now off to a flying start, we are SO excited for what this summer has in store and we can't wait to meet even more of you up and down the country. If you've already booked your tickets for any of the events do get in touch to let us know, or tag us on social media (@youunderwearuk) if you're sharing with friends. If you're looking for more information or have questions about what's in store then you can always drop us an email at info@youunderwear.com

 

Read more about previous events below:

Check out our write up of Birmingham's International Women's Day event

Read the story behind Lu's self love journey

Go behind the scenes of an underwear photoshoot with Y.O.U

 

Images courtesy of Assassynation