Our Blog: Sustainable Stories

A Better Friday: How Your Choices Have an Impact This Black Friday

Black Friday is looming and people in the UK are set to spend a whopping £3.9 billion hoovering up deals and discounted goods.  Why is it called Black Friday? The term was originally coined by 1...

What's the Best Underwear to Buy as a Gift? An Underwear Gift Buying Guide

Buying underwear is a great gift idea. And it's not just for your partner - gifting underwear for your friends and family will make them feel super special as well. But buying underwear for someone...

Shop Small This Christmas: Our Covered Market Gift Guide

Christmas is on its way and what better place to do your Christmas shopping than Oxford's Covered Market! Bustling with people looking for unique, independent shops to pick up thoughtful gifts, sto...

A Guide to Cotton Bralettes - 6 Key Questions Answered

Bra shopping can be a bit of a nightmare. With so many styles to choose from it's hard to know what each of them can provide. We often find that customers want different things from their bras and ...

Oxford Christmas Markets: Where to Find Y.O.U Underwear This Festive Season

It may be only the beginning of November but Christmas preparations are well underway for some people. We've noticed customers in our Oxford Covered Market shop beginning to think about gift giving...

The Ultimate Eco Friendly Gift Guide: Beautiful Gifts From Sustainable and Ethical Brands

We’re here to help you have a green Christmas this year with this gorgeous selection of eco-friendly Christmas presents from stocking stuffers to family gift ideas. We’ve curated sustainable gifts ...

Organic Cotton Comfort: a Guide to Pyjamas and Loungewear

Find the perfect organic cotton pyjamas for men and women with our guide. Discover versatile loungewear and comfy robes.

What is the Best Underwear Style for Everyday? A Guide to Women's Knickers

Not sure which knickers to choose? Find your perfect fit with our underwear style guide, from bikini knickers to thongs and boyshorts in UK sizes 6-22

Breast Cancer Awareness: Early Detection Signs Everyone Should Know

Check your breasts this October and beyond! a guide to how to check your breasts and what to look out for.

Female-Founded Brands Unite with Prevent Breast Cancer for Awareness Month

UK, October 2025 – This Breast Cancer Awareness Month, female-founded brands across the UK are coming together with one shared mission: to raise awareness and funds for a future free from breast ca...

Why Ethical Choices Taste Better: The Sweet Impact of Fairtrade Chocolate

Founded in 1998 by the cocoa farmers of Kuapa Kokoo in Ghana, Divine Chocolate remains co-owned by those very farmers today. And just like Y.O.U’s Fairtrade cotton, every ingredient in Divine’s cho...

Not just hand-me-downs: The impact of second hand fashion on the economy

The second hand fashion market has come a long way since the days of moth eaten sweaters in the local charity shop. In recent years, this element of the garment industry has seen a massive boom in ...

The Faces Behind Your Y.O.U Underwear: Stories from Tiruppur

We spoke to Fairtrade cotton manufacturers in Tiruppur, India to find out how ethical working standards have impacted their lives while making your underwear!

What Is Organic Cotton? And Is It Actually Any Better than Conventional Cotton?

Everything you need to know about organic cotton, from field to farmer to factory and fitting room. 

Self Love Unleashed: Meet the Speakers Kickstarting an Empowerment Revolution!

We learned so much from each and every person who hosted a talk or ran a workshop at these events and who inspired us, and so many others, to reconnect with our self worth and take up space!

A Magical Weekend at Camp VC: Come Behind the Scenes with Self Love Revolution

From motorbikes to kayaking, to archery at Camp VC, the Self Love tour continues with underwear photoshoots.

Back to School Basics: How to Choose the Right Underwear for Teens and Girls

We all remember what it was like to hit puberty and start feeling your body change. Your teenage years can be a difficult and confusing time as you start to navigate these changes and what they mea...

We've Recertified! How We Managed to Improve Our B Corp Score

We are so proud to share the results of our B Corp recertification, where we improved our overall score from the original 160.5 to 168.8!

How to Make Your Underwear Last Longer

Top tips for getting the most out of your treasured underwear and keeping your favourite pairs for as long as possible. 

Plastic Free July: Simple Swaps, Big Impact

These brilliant brands are showing the big polluters how easy it can be to eliminate plastic from everyday items. Take a look at our round up of some of the simple but impactful swaps you could make.