Our Blog: Sustainable Stories

Female-Founded Brands Unite with Prevent Breast Cancer for Awareness Month

UK, October 2025 – This Breast Cancer Awareness Month, female-founded brands across the UK are coming together with one shared mission: to raise awareness and funds for a future free from breast ca...

Why Ethical Choices Taste Better: The Sweet Impact of Fairtrade Chocolate

Founded in 1998 by the cocoa farmers of Kuapa Kokoo in Ghana, Divine Chocolate remains co-owned by those very farmers today. And just like Y.O.U’s Fairtrade cotton, every ingredient in Divine’s cho...

Not just hand-me-downs: The impact of second hand fashion on the economy

The second hand fashion market has come a long way since the days of moth eaten sweaters in the local charity shop. In recent years, this element of the garment industry has seen a massive boom in ...

The Faces Behind Your Y.O.U Underwear: Stories from Tiruppur

We spoke to Fairtrade cotton manufacturers in Tiruppur, India to find out how ethical working standards have impacted their lives while making your underwear!

What Is Organic Cotton? And Is It Actually Any Better than Conventional Cotton?

Everything you need to know about organic cotton, from field to farmer to factory and fitting room. 

Self Love Unleashed: Meet the Speakers Kickstarting an Empowerment Revolution!

We learned so much from each and every person who hosted a talk or ran a workshop at these events and who inspired us, and so many others, to reconnect with our self worth and take up space!

A Magical Weekend at Camp VC: Come Behind the Scenes with Self Love Revolution

From motorbikes to kayaking, to archery at Camp VC, the Self Love tour continues with underwear photoshoots.

Back to School Basics: How to Choose the Right Underwear for Teens and Girls

We all remember what it was like to hit puberty and start feeling your body change. Your teenage years can be a difficult and confusing time as you start to navigate these changes and what they mea...

We've Recertified! How We Managed to Improve Our B Corp Score

We are so proud to share the results of our B Corp recertification, where we improved our overall score from the original 160.5 to 168.8!

How to Make Your Underwear Last Longer

Top tips for getting the most out of your treasured underwear and keeping your favourite pairs for as long as possible. 

Plastic Free July: Simple Swaps, Big Impact

These brilliant brands are showing the big polluters how easy it can be to eliminate plastic from everyday items. Take a look at our round up of some of the simple but impactful swaps you could make.

A Summer of Love: The Self Love Revolution Tour is Here!

Summer is here and we’ve got big plans! As you might have seen from our recent adventures at The Big Retreat in Pembrokeshire, Y.O.U Underwear are on tour this summer to help spread self love up an...

From Fire Hose to Fashion: The Story Behind Elvis & Kresse's Upcycling Mission

Kresse and her partner Elvis were inspired to set up their eponymous brand after a chance encounter in 2005 with the London Fire Brigade.

How Difficult is it to Recycle Your Old Underwear?

 In 2022, as part of our work to improve the circularity of everything we produce, we launched our take back scheme - offering customers a place to bring their no longer usable underwear, tights, a...

Visiting More of Oxford's Best B Corp Businesses (Pt.2)

Follow along to discover Oxford's top B Corp businesses!

Visiting Oxford's Best B Corp Businesses

Follow along with us to visit our favourite B Corp shops in Oxford...

Are your Cleaning Products Impacting your Hormones?

On top of the environmental consequences, many of the chemicals found in regular cleaning products can also have negative effects on our health.

5 Top Places to Visit in Oxford

The City of Oxford is the perfect location for a day out or weekend away. Combining awe-inspiring historic landmarks with quaint cobbled streets and beautiful gardens, there is no shortage of thing...

Amazing Women 2025: Meet our model Kate

With all of our photoshoots, we aim to create an atmosphere where everybody feels comfortable and models are able to enjoy themselves and the process. We caught up with one of our previous models t...

Transparency in Fashion: Working Towards a Revolutionised Future

As international fashion weeks showing Autumn Winter 2025 collections wrapped up towards the beginning of March, conversations surrounding sustainability and ethical fashion once again seem to be d...