Our Blog: Sustainable Stories

We're Ditching the Black Friday Sale

We're ditching the sales this Black Friday and Cyber Monday (26th – 29th November 2021) and instead of offering a discount, we'll be donating 10% of our underwear sales over the weekend to Fashion...

We've opened a shop!

We are thrilled to announce that we have our very own Y.O.U Underwear shop in Oxford's Covered Market, open now until the 28th of February 2022. Thanks to Makespace and Oxford City Council, we ar...

Our Net-Zero Commitments: SME Climate Hub x Y.O.U Underwear

What is the SME Climate Hub?  The UK government is calling on Small to Medium sized companies to commit to cutting their carbon emissions in half by 2030, reaching ‘net zero’ by 2050 and disclosing...

Period Poverty: What Y.O.U can do.

What is Period Poverty, and who does it affect? Period poverty is the lack of access to safe, hygienic menstrual products and the inability to manage menstruation due to safety concerns and stigma...

Sustainable Development Goal 12: Responsible Consumption and Production

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 12: Responsible Consumption and Production...

Sustainable Development Goal 8: Decent Work and Economic Growth

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 8: Decent Work and Economic Growth. What a...

Sustainable Development Goal 6: Clean Water and Sanitation

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 6: Clean Water and Sanitation. What are t...

Sustainable Development Goal 4: Quality Education

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 4: Quality Education.  What are the Sus...

The UN’s Plea for Climate Change Action : what can we do?

From the flash flooding in Germany to the forest fires in Turkey and Greece, Europe has experienced some extreme weather patterns. The events which occurred over the last month have already claimed...

Why is Sustainable Fashion more expensive?

Sustainable Fashion refers to clothing or accessories that have been manufactured in the most sustainable way possible. This includes prioritising the environment, workers and encouraging consumers...

Expanding Our Mara Collection

We've so excited to be expanding our KikoRomeo Collaboration, the Mara Collection. The 3 new colour ways put a bright, summer twist on our ranges, available in your favourite Y.O.U underwear s...

Making Recycled Plastic Earrings From Our Packaging

We’re trying to avoid single-use plastics as much as possible! Plastic bottles, bags and disposable coffee cups are some of the largest plastic offenders, but clothing packaging is also a major c...

How We're Working to Fight Period Poverty in Uganda

The Problem: Period Poverty in Uganda Period poverty affects women, girls and people who menstruate all over the world. Access to menstrual products, safe, hygienic spaces in which to use them, a...

Why is it Important for Businesses to Give Back and Have an Impact?

  It’s never been more important for businesses to think about the social and environmental impact they have through their activities. Donating to charity is a great way that businesses can give b...

A Guide to Checking Yourself - Breast Cancer Awareness

We're so excited to be launching our new pink Future Dreams Collection in collaboration with breast cancer charity Future Dreams! To encourage everyone to check their breasts and chests regularly, ...

How to remove blood stains from your Y.O.U underwear with Lucy, Founder of Save My Knickers.

Yes, you can wear your Y.O.U knickers every day of the month!  As the proud owner of your amazingly comfortably and beautiful Y.O.U underwear you’re going to want to make sure you keep them lookin...

Why We're Anti-Airbrushing and Pro-Ethical Marketing

According to a 2020 study conducted by the Women and Equalities Committee, 61% of all adults feel negatively towards their bodies. Whilst the circulation of flawless, ‘bikini ready’ bodies of mode...

Sustainable Development Goal 5: Gender Equality

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. This World Environment Day, we're partnering with Treedom to further our c...

Our Tree Planting Initiatives as a Sustainable Business

  Trees play an essential role in counterbalancing carbon emissions. Given that the Fashion industry is responsible for 10% of annual carbon emissions (The World Bank), it’s never been more import...

Our Circular Fashion Pledge - The Future of Sustainable Fashion

Y.O.U Underwear is going circular! We’re so proud to be one of 60 brands who have just pledged to implement circular business practices in 2020.  What is circularity in fashion? Circular fashion ...