Our Blog: Sustainable Stories

Why Should Clothing be Vegan?

Veganuary is all about celebrating different habits of consumption, and challenging ourselves to adopt new attitudes.  Veganism is as relevant for clothes as it is for food! According to WRAP, ap...

Our Impact in 2020

As the year draws to a close, we thought this would be the perfect time to look back at the impact we've had across 2020! At Y.O.U Underwear, we're ultimately motivated by the positive impact we c...

Masks, markets and more – looking back on our year!

To mark the end of 2020, we thought we’d take a look back at some of our highlights from the past year (and try to work out ourselves where the time has gone!).  A normal start to the year We cer...

A Guide to Greenwashing and 7 Ways to Spot It

What is greenwashing?  Greenwashing occurs when a company makes false environmental claims in order to sell more products. The term was first coined in the 1980s, and it has since evolved to denote...

Entrepreneurship stories: Interview with Sarah Jordan, Founder and CEO of Y.O.U Underwear

Happy Global Entrepreneurship Week! The next few days are all about celebrating entrepreneurship and small business, and as part of this, I spoke to Sarah Jordan (Y.O.U Underwear’s Founder and CEO)...

Celebrating ‘Make A Difference Day’ with undies that change the world!

This Saturday 24th October, we’re getting ready to celebrate Make A Difference Day, a fantastic opportunity to focus on the small things we can all do ourselves to have little bit of positive impac...

What are the Sustainable Development Goals?

What are the Sustainable Development Goals? The SDGs are a collection of environmental and social priorities areas of focus set out by the United Nations General Assembly in 2015, intended to be ac...

Can Sustainable Fashion be Affordable?

It can sometimes feel like a struggle to shop sustainably on a budget. Clothing that’s made responsibly tends to be more expensive and is often made by smaller brands who don’t have so many of the ...

A Day in the Life of an Ethical Fashion Brand's CEO

Have you ever wondered what it’s like to run your own underwear business? Take a sneak peek into a day in the life of our very own Sarah Jordan, the brains behind the business! Here’s a snapshot of...

Which Sustainable Fashion Certifications Should You Look For?

There are so many certifications out there, and sometimes it can be difficult to know what’s important to look out for. What standards really make a difference when it comes to shopping consciously...

Our Manufacturing Process: from Yarn to Y.O.U underwear!

Want to find out how our organic underwear is made?  It's more complicated than you might think!  We went to India last year to visit our manufacturer and to meet the team. It was amazing to find o...

Introducing our Ethical Manufacturer

As well as being super-soft, comfortable and inherently positive, our undies are ethically produced by India’s leading sustainable manufacturer. The factory employs over 1000 workers over 3 factori...

Volunteering: Where to Start

If you’ve ever thought about volunteering, now is a great time to start. Any amount of time you’re willing to give could be incredibly valuable for charity or organisation near you. Volunteering id...

Ethical Marketing: What is it and What are We Doing?

What’s the link between body image and marketing?   In a lot of marketing and brand imagery, there’s an underlying assumption that unrealistic, airbrushed, images of men’s and women’s bodies promot...

Fashion Revolution 2020 - The Lowdown

Fashion Revolution Week 2020: seven days dedicated to raising awareness around sustainable/ethical fashion and the key issues facing the industry today. Why is Fashion Revolution Week so important...

The Economic Impact of COVID-19 on the Fashion Industry

“People do not buy a new outfit to stay at home”. The words of Lord Wilson, CEO of the fashion brand Next. Fashion retailers are being hit hard by the lockdown; for many, online orders just aren’t ...

Our Top Tips for WFH Productivity

We’ve put together a short selection of ideas on how you can look good, do good and feel good from the comfort (or confines) of your own home.  Look Good  ✏️ Get out of those joggers, put on ...

From Bras to a Bravalanche: Our Weekend with Smalls for All

Y.O.U Underwear has been on a small adventure. Last weekend we spent 3 days volunteering with the charity Smalls for All. We've never seen so much underwear in one place! It was great to see first-...

What does Fairtrade *actually* Mean?

Fairtrade Fortnight, held from 24th February – 8th March, was a great opportunity for consumers, businesses and advocates to get together to campaign on some key issues on the Fairtrade agenda, suc...

Y.O.U - Officially A Game Changer!

We’ve been outside the office! And out of our Oxford-based comfort zone... At the end of February, we were honoured to be named as one of ConnectTVT’s 50 Game Changers for 2020, an award that is no...