Our Blog: Sustainable Stories

Our Circular Fashion Pledge - The Future of Sustainable Fashion

Y.O.U Underwear is going circular! We’re so proud to be one of 60 brands who have just pledged to implement circular business practices in 2020.  What is circularity in fashion? Circular fashion ...

A Tour of Our Underwear Headquarters!

We thought we’d take you on a quick behind-the-scenes tour of our underwear HQ and explain what happens to our undies once they arrive from our manufacturer in India. We’ve had lots of exciting ar...

India’s Covid Crisis: Here’s How We Can Help

  It’s been over a year since the start of the pandemic and Covid-19 continues to have a devastating impact on communities across the world. In the UK, we are very fortunate to be enjoying the eas...

10 Fast Fashion Facts You Need To Know

Fast fashion is an approach to clothing production that favours fast-moving trends and low prices over environmental and social responsibilities. In the aim of rapidly producing high volumes of cl...

10 things to like about Y.O.U Underwear

  As a small business, hearing our customers feedback is so important to us! We’re proud to have over 100 5* reviews across our website, Etsy and Google. We recently received an amazing testimoni...

Where to Find Sustainable Brands Online

Finding ethical and sustainable products online can often be time consuming, especially if you’re not sure where to start. We’ve put together a list of some of our favourite online shops to hunt f...

5 Questions To Help Spot Greenwashing

It can sometimes be hard to know for sure whether a brand is truly committed to ethics and sustainability. The problem of greenwashing is only becoming more of an issue as methods of misleading cu...

What’s the Importance of Fairtrade?

We're celebrating Fairtrade Fortnight (22nd February – 2nd March 2021), two weeks that are all about sharing the stories of the people who produce the ingredients for some of our favourite product...

Why Should Clothing be Vegan?

Veganuary is all about celebrating different habits of consumption, and challenging ourselves to adopt new attitudes.  Veganism is as relevant for clothes as it is for food! According to WRAP, ap...

Our Impact in 2020

As the year draws to a close, we thought this would be the perfect time to look back at the impact we've had across 2020! At Y.O.U Underwear, we're ultimately motivated by the positive impact we c...

Masks, markets and more – looking back on our year!

To mark the end of 2020, we thought we’d take a look back at some of our highlights from the past year (and try to work out ourselves where the time has gone!).  A normal start to the year We cer...

A Guide to Greenwashing and 7 Ways to Spot It

What is greenwashing?  Greenwashing occurs when a company makes false environmental claims in order to sell more products. The term was first coined in the 1980s, and it has since evolved to denote...

Entrepreneurship stories: Interview with Sarah Jordan, Founder and CEO of Y.O.U Underwear

Happy Global Entrepreneurship Week! The next few days are all about celebrating entrepreneurship and small business, and as part of this, I spoke to Sarah Jordan (Y.O.U Underwear’s Founder and CEO)...

Celebrating ‘Make A Difference Day’ with undies that change the world!

This Saturday 24th October, we’re getting ready to celebrate Make A Difference Day, a fantastic opportunity to focus on the small things we can all do ourselves to have little bit of positive impac...

What are the Sustainable Development Goals?

What are the Sustainable Development Goals? The SDGs are a collection of environmental and social priorities areas of focus set out by the United Nations General Assembly in 2015, intended to be ac...

Can Sustainable Fashion be Affordable?

It can sometimes feel like a struggle to shop sustainably on a budget. Clothing that’s made responsibly tends to be more expensive and is often made by smaller brands who don’t have so many of the ...

A Day in the Life of an Ethical Fashion Brand's CEO

Have you ever wondered what it’s like to run your own underwear business? Take a sneak peek into a day in the life of our very own Sarah Jordan, the brains behind the business! Here’s a snapshot of...

Which Sustainable Fashion Certifications Should You Look For?

There are so many certifications out there, and sometimes it can be difficult to know what’s important to look out for. What standards really make a difference when it comes to shopping consciously...

Our Manufacturing Process: from Yarn to Y.O.U underwear!

Want to find out how our organic underwear is made?  It's more complicated than you might think!  We went to India last year to visit our manufacturer and to meet the team. It was amazing to find o...

Introducing our Ethical Manufacturer

As well as being super-soft, comfortable and inherently positive, our undies are ethically produced by India’s leading sustainable manufacturer. The factory employs over 1000 workers over 3 factori...