Our Blog: Sustainable Stories

A look at the new Ecodesign legislation due in 2024

It's no secret that the fashion industry overall is an incredibly unsustainable, wasteful and hyper-consumerist industry with significant negative environmental and social impacts. For the fashion ...

The Story Behind our New Shop Selfie Point

From a plain black store room door, to Oxford's new selfie point in the Covered Market, hear Y.O.U Oxford's story of how they recently transformed a key part of their shop to be a local focal point...

Dry January - our favourite planet-friendly no / low alcohol drinks

Now that we are halfway through what may be a very dry (or perhaps just a little damp) January for some, we thought it would be a good time to share with you some of our favourite low and zero alco...

New year, new underwear

As the calendar turns to another year, many of us find ourselves making resolutions, setting goals, and embracing the idea of "new year, new you". The process of reflection and introspection can be...

It's time we set some intentions and goals for 2024!

Happy New Year from all of us at Y.O.U!  Alongside our fair share of holiday festivities, the Y.O.U team has been in the process of cooking up some big plans for the new year and we thought we woul...

Thats a wrap! A massive festive 'Thank you' from us at Y.O.U

This is officially our last blog post of 2023 - what a year it has been! As we approach the finish line, we once again find ourselves filled with gratitude and joy for the unwavering support you ha...

Our last minute sustainable gift guide 2023

As much as we would all love to have sorted our Christmas presents before now, we recognise that life often gets in the way. So here is our gift guide for your loved ones which wont cost the earth,...

Why its important to buy from Female Founded Businesses this Christmas

As the festive season is now well and truly underway and the spirit of giving takes centre stage, we've been reflecting on why it's so important to buy from female founded, owned and majority busin...

Why men love receiving gifts: Our sustainable gift guide for men!

Following on from our Movember blog last week, we are continuing the important theme of raising awareness for men's mental health. Society has traditionally placed expectations on men to be stoic, ...

Behind the scenes at our Movember photo shoot

Have you noticed that there are some gorgeous new faces on our website? Last weekend Katie met some amazing Oxford University students for a photoshoot with a difference! Led by Ollie, the Universi...

Why being kind makes you happy: Lessons From Denmark

World Kindness Day: November 13th is World Kindness Day - a movement that aims to inspire individuals and communities to create a more compassionate and caring world by fostering a culture of kindn...

Celebrating two years of B Corp: A Sustainable Milestone!

At Y.O.U Underwear, we have always placed sustainability and purpose at the very heart of what we do. After more than a year of hard work through 2020/2021, we not only achieved B Corp certificati...

Are Menstrual Cups the Answer to Period Poverty?

Firstly, what is period poverty? Period poverty refers to the lack of access not just to period products themselves, but also associated information and resources such as adequate education around ...

How is a B Corp's impact on society and the environment assessed?

Since November 2021, Y.O.U Underwear has been the highest scoring fashion brand globally and for the past two years was the highest scoring B Corp in the UK, with a record score of 160.5!  And we ...

How can I get involved in Organic September? Plus an exciting giveaway...

Organic September is a month-long campaign which aims to raise awareness of organic products, and the brands, producers and farmers who bring them to us in the UK. Organic September is organised by...

Mates of the Month - Neve's Bees

This blog is devoted to our Mate of the Month and fellow ethical business Neve's Bees - Oxfordshire Beekeepers making totally natural skincare from pure, natural plant oils and butters blended with...

Carbon Neutral Jewellery - Earrings Made From Recycled Y.O.U Mailing Bags!

There is nothing trendier than sustainable, zero-waste fashion. This year's Met Gala was a testament to this, with Emma Watson stealing the show in a stunning gown made from different fabrics that ...

Mates of the Month – Bare Kind

At Y.O.U Underwear we like to support our fellow ethical businesses and this month we’re showcasing Bare Kind as our Mates of the Month! We love their soft bamboo socks with animal prints and they...

Visible Mending (Sashiko): it’s cool to care.

As of 2023, it is estimated that fashion and textile production accounts for 20% of wastewater and 10% of annual global carbon emissions (Somerset council, 2023). Of the 100 billion garments that a...

Who made your clothes? Meeting the people behind my pants

The first thing I do now when I buy a new (or old) piece of clothing is check the label. Not for the material or the size but for the place in which it was made. Do you know where your clothes come...