Our Values
By donating underwear and supporting menstrual hygiene projects, Y.O.U Underwear’s mission is to increase access to education and employment for vulnerable women and girls.
As well as supporting women and girls through donations, we work with India's leading ethical and sustainable manufacturer to ensure that nobody is exploited in our supply chain.
Since our inception, our core collection has supported Scottish charity Smalls For All. They collect and distribute underwear to vulnerable women and children across Africa and the UK
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KikoRomeo Collaboration
Shop our Mara CollectionFor every item sold from our Mara Collection, we donate one pair of underwear to girls in the Maasai communities of Kenya.
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Future Dreams Collection
Shop our Future Dreams CollectionWe donate £1 from every item sold in our pink range to Future Dreams, who support those touched by breast cancer.
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Supporting Just A Drop
Shop Menstrual CupsWe donate £1 from every sale of menstrual cups to support menstrual hygiene education in Uganda.
Our Social Impact
Transparency is crucial - that's why we publish yearly impact reports detailing how we've performed against our social and environmental objectives. In 2020 we...
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...donated 11,634 pairs of underwear
to Smalls For All.
That's 3,878 more girls in school with 3 pairs each! -
...donated 48 pairs of underwear
to Maasai Communities in Kenya.
We also supported the Ajuma Foundation. -
...submitted our B-Corp application
as part of our broader commitment to being a business for good.
Join the Positive Pants Club!
...for a weekly dose of positivity, underwear updates and sustainability tips.
Plus - for every sign up, we'll give you free UK P&P on your first order and plant a tree in our Ecologi forest. 
