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Article: Celebrating B Corp Month - The Oxford businesses that put people, planet and purpose over profit

B Corp Month - Sarah Jordan, Founder & CEO of Y.O.U Underwear
Business For Good

Celebrating B Corp Month - The Oxford businesses that put people, planet and purpose over profit

March is B Corp month - a time to celebrate businesses that are verified by B Corp UK to meet the highest standards of social and environmental performance, transparency and accountability - and Y.O.U Underwear is the top of the UK B Corp list! Read on to hear how our flagship shop in Oxford's Covered Market is hosting a special event to showcase our B Corp buddies on Saturday 25th March – please save the date!


Would you like to find out about other companies that are a force for good?

The B Corp community consists of over 5000 businesses globally who have certified as B Corps. The B Corp community in the UK, representing a broad cross section of industries and sizes, is comprised of over 1000 companies. But what does it really mean? Well, the B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practises relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. We were therefore very pleased when Y.O.U Underwear was certified as a B Corp in November 2021 with 160.5 points, the highest score in the UK!


What’s happening in B Corp Month?

During March, Y.O.U underwear is teaming up with our fellow B Corps in Oxfordshire and nationally to do our bit to raise awareness about why, collectively, we have chosen to go beyond business as usual. 

B Corp Month is an opportunity for our vast range of certified companies to come together and jointly shout about why they believe businesses can be a force for good, and how they have chosen to follow a path of purpose while building strong businesses. As someone who lives in Oxford, I’m excited to see what our local B Corps are doing to ‘go beyond’ for the county.” said Mary Louis-Johnstone, Chair of B Lab UK." says Mary Louis-Johnstone, Chair of B Lab UK.


B Corps at our flagship shop in Oxford's Covered Market

Our Y.O.U Oxford Shop is currently showcasing some of our B Corp buddies - like Oxford coffee roastery, New Ground Coffee. Their ethically sourced high-grade coffee is carefully selected from small-scale farms. They also provide work and training opportunities for prison leavers in the UK. You can visit New Ground Coffee for more info. 

B Corp New Ground Coffee


Save the date for our special B Corp shop event!

We’ll be sharing even more of the amazing work that B Corps are doing, both in Oxfordshire and beyond on Saturday 25th March (12pm - 2pm). Please join us to see the great range of great B Corp products and businesses featured - and you'll have a chance to enter a prize draw to win lots of B Corp goodies from local coffee, to planet-saving beer, to eco-home essentials.

The Y.O.U Oxford shop is located at Unit 84 The Covered Market, Market St, Oxford OX1 3DY. Find us in the central area by the Post Box in Avenue 3. See our opening hours here 

 B Corps in Y.O.U Oxford shop

Sarah Jordan, Founder and CEO of Y.O.U Underwear said:

“We have a dynamic small business community in Oxford, and it seemed like a great opportunity to  open up our Y.O.U Oxford shop and share space with our fellow B Corps. Putting people, planet and purpose over profit is at the heart of what we do, and I want to use every opportunity I can to show customers that they can do good just by thinking about the businesses they buy from.

“More than that, we want our shop to continue growing as a sustainability hub for the Oxford community. We’re so thrilled to share this space and raise awareness of the broader B Corp movement as part of the We Go Beyond campaign.”  


B Corp Buddy Offers!

Before we go, we’ve got a fantastic range of discount offers to share from our fellow B Corp buddies: 

Toast Ale - Their planet-saving beer is brewed with surplus fresh bread, replacing around 1/4 of the malted barley in their grain bill. Like Y.O.U Underwear, Toast are a proud B Corp and they believe that businesses have a pivotal part to play in tackling the climate crisis. Toast Ale have rescued nearly 3 million slices of bread, avoiding 49t CO2 of emissions and reducing unnecessary use of land and water. To celebrate B Corp month, they're giving Y.O.U customers a 15% discount off delicious Toast Ale when you order online, just enter the code YOU15 .  Cheers! 

(Offer ends 31st March 2023).

 B Corp Toast Ale


THRIFT+ Introducing Thrift+, the seamless pre-loved fashion marketplace. They’re on a mission to end fashion waste. By making secondhand seamless. For a hassle and guilt-free wardrobe spring clean this year, this is all you need to do:

  1. Order a Thrift+ Bag
  2. Pack it with clothes you no longer wear (top tip: if you haven’t worn it the past couple of years, you know it’s time to let go)
  3. Send it back
  4. Sit back, relax and enjoy the post-clearout feeling

Thrift+ takes care of the rest. They hand-check each item to decide the best way to give it a second life. They take care of the listing, packing and shipping. Plus, when an item resells, you’ll earn credits to donate to charity, redeem vouchers, or spend on thousands of quality pre-loved fashion items on Thrift+. It’s a win-win-win.  Tick your wardrobe clearout off your list with Thrift+


Buy pre-loved clothes from THRIFT+ 

Discount code: YOU20 (20% off entire order, Minimum purchase of £7.50, All customers, One use per customer, Active from Mar 1 to Apr 30).



Cheeky Panda - The Ultimate B Corp Giveaway!

Cheeky Panda is an award winning B Corp creating sustainable, affordable luxury tissue paper products from Bamboo, the world's fastest growing plant. They've teamed up with nine of their favourite B Corps (including Y.O.U Underwear!) to give away an amazing bundle of goodies to one lucky winner + 9 lucky winners to win ONLY The Cheeky Panda's mini-Panda box. Here's what you could win:

@Cheekypandahq - Panda box worth £30
@Delphiseco - Ultra Home Bundle - £34
@Pipandnut - £36 voucher for a full range mix of products
@and.sisters - £30 period care products
@encorepet (MPM products) - £30 cat food bundle
@fearne_and_rosie -£50 product voucher
@weareneat - £30 best seller bundle
@youunderwearuk - £35 product voucher
@freestar - £30 Vegan and Alcohol-free lager
@Wearedame_ - £30 Reusable Pad
@Newyonder - 30-day free rental

See details of how to enter via Instagram and full terms and conditions here

 Cheeky Panda B Corp Giveaway




Did you enjoy this B Corp blog post? Read similar ones here:

We're now a Certified B Corp!

Our Journey to Becoming the UK's Top B Corp

We're One of The Best for the World™ B Corps of 2022!




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