Our Blog: Sustainable Stories

Our guide to a tasty Veganuary

Are you vegan curious or have you already converted to a plant-based diet? The start of the year (Veganuary instead of January) - is the perfect time to explore some alternative dietary choices th...

Why Hygiene Week and Period Poverty Matters

Struggling to pay for pads, tampons or other period products each month is shockingly a stark reality for many. And so National Hygiene Week (October 3-9th) was a big red flag reminder for Y.O.U to...

Underwear, Fast Fashion and our Mental Health

Monday 10th October marks World Mental Health Day - and this blog is all about shining a light on the relationship between fashion and our mental health and what makes us happy. How can shopping fo...

Our Light Pink Mission

A heads up that October is Breast Cancer Awareness month – a cause very close to our hearts. In the run up to that, we want to talk about why breast cancer awareness is so important, the work we do...

How to Have a Plastic-Free Period

This week marks Water Saving Week (23rd to 27th May) and Menstrual Hygiene Day (28th May). With both awareness campaigns just a day apart, we wanted to explore the links between plastic-free period...

Everything you need to know about smear tests

It’s Women’s Check Up Day, an annual reminder to schedule routine check-ups. For those of us who put off appointments because of the pandemic, it’s time to get tested! Regular screening can help di...

Bras vs Bralettes: Which is Healthier?

Most people with breasts can relate to struggling with tight underwires, restrictive cups and digging straps due to wearing bras. However, feeling secure and supported doesn't have to be accompa...

Period Poverty: What Y.O.U can do.

What is Period Poverty, and who does it affect? Period poverty is the lack of access to safe, hygienic menstrual products and the inability to manage menstruation due to safety concerns and stigma...

A Guide to Sustainable Hair Removal

  Whether it's shaving, waxing, plucking or epilating, the hair removal industry thrives on women and girls’ body hair insecurities, so much so that by 2025, the industry is projected to be worth...

A Guide to Checking Yourself - Breast Cancer Awareness

We're so excited to be launching our new pink Future Dreams Collection in collaboration with breast cancer charity Future Dreams! To encourage everyone to check their breasts and chests regularly, ...

How to remove blood stains from your Y.O.U underwear with Lucy, Founder of Save My Knickers.

Yes, you can wear your Y.O.U knickers every day of the month!  As the proud owner of your amazingly comfortably and beautiful Y.O.U underwear you’re going to want to make sure you keep them lookin...

6 Ways To Have a More Sustainable and Plastic-Free Period

  Disposable menstrual products create lots of waste and can also be damaging to the environment. According to the Evening Standard, women in the UK use an average of 11,000 disposable menstrual pr...

Why We're Anti-Airbrushing and Pro-Ethical Marketing

According to a 2020 study conducted by the Women and Equalities Committee, 61% of all adults feel negatively towards their bodies. Whilst the circulation of flawless, ‘bikini ready’ bodies of mode...

6 Tips for Wild Swimming This Summer

  I’ve been wild swimming - or just swimming as we’ve always called it - since i was a child. Jumping into water at any opportunity and spending hours in the sea, rivers or lakes whenever I could!...

How to manage Sensitive Skin with Emma Heathcote-James, founder of Little Soap Company

This time of year can play havoc with your skin. As we move from rooms heated artificially to the good old British wind and rain outside, the changes in temperature and air quality can result in d...

Ethical Bralettes Designed by Girls, For Girls!

We’re so excited for the upcoming launch of our new range of organic cotton bralettes for younger girls and teenagers in December 2020. We’re hoping to be able to expand the options currently avail...

The Benefits of Reusable Masks

We’ve just launched a range of beautifully patterned reusable face masks on our website. So we thought it was about time to explore the subject of masks - and PPE - in a bit more detail!  As we app...

5 Reasons To Buy Organic Cotton Underwear

Wondering why you should buy organic cotton underwear? We've come up with 5 reasons!  Organic Cotton is Super Soft and Comfy Underwear is worn right next to the most sensitive parts of our bodies,...

What's the Difference Between a Bralette and a Sports Bra?

What's The Difference Between a Bralette and a Sports Bra? What is a bralette? A bralette is a less structured version of a bra – it’s a hybrid garment that lies somewhere between a bra and a tank...

How sustainable is organic cotton?

Organic cotton is a popular alternative to non-organic cotton, and it’s the fibre we’ve chosen to use in our own super-soft undies! But how sustainable is it? There has been debate recently over th...