In this series of blog posts we’re going back to some of the key principles behind how we work to explore different elements of our business – and why they’re...
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe..
We believe everyone should enjoy our slow fashion underwear, and we celebrate all body types. We're the highest-scoring B Corp in the UK, proving our commitment to putting purpose above profit.
With a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!
★ ★ ★ ★ ★-Kate, UK
"I absolutely LOVE my Y.O.U pants. They are comfy, soft you don't even notice you're wearing any..."
★ ★ ★ ★ ★- Peter, Germany
"I love these trunks. They are incredibly comfortable and the best bit is the secret reminder to make a difference."
★ ★ ★ ★ ★- Lydia, UK
"Made it to the age of 24 without finding the perfect bra. Finally one which looks good, is chic & comfy!"
Causes We SupportMore About Our Social Impact
Across our ranges, we support various charities including Smalls For All and Future Dreams.
SustainabilityMore About Our Environmental Impact
We work with India’s leading sustainable manufacturers to eliminate exploitation in our supply chain.
Comfy UnderwearShop Our Ethical Women's Underwear
Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan.
This year, Valentine’s Day and Random Acts of Kindness Day are just 3 days apart, on 14th and 17th February respectively. We’re taking that as a sign and have compiled...
It's no secret that the fashion industry overall is an incredibly unsustainable, wasteful and hyper-consumerist industry with significant negative environmental and social impacts. For the fashion industry, and the world as...