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Article: 5 Reasons to Try a Thong

5 Reasons to Try a Thong
Ethical Fashion

5 Reasons to Try a Thong

Y.O.U Underwear organic cotton thong and bralette set in almond

Thongs can often divide opinion! Rarely is an underwear style so controversial, with attitudes differing drastically as to their comfort and practicality. If you’re not sure whether this style is for you, we’ve put together the top 5 things we love about thongs – in particular, Y.O.U organic cotton ones. And who knows, maybe we can persuade you to try them for yourself! 

What’s good about thongs?

Y.O.U thongs on a washing line

  1. Invisible under clothing

Unlike most other underwear styles, thongs take No VPL to the next level. They’re a great choice if you’re after something discreet to lie under tight-fitting leggings or gym clothes, and their invisibility is one of the reasons so many women choose the style.
  1. Super comfortable!

This point is a bit more about personal preference, but for many women thongs are an especially comfortable style due to their lightweight nature and minimal fabric coverage. Because of their sleekness, thongs are much less likely to ride up and move around during daily activities. But you really need to try one to see how it works for you!
  1. Less expensive

Put quite simply, thongs are smaller than other underwear styles – which has a benefit in terms of cost. They’re often the cheapest style available in a given range. Y.O.U thongs have the lowest price of all our underwear (check out our full range of organic cotton thongs here, starting at £13).
  1. More natural shape

Because of their minimal coverage, thongs allow your natural body shape to shine through – much more than other underwear styles which hold you in.
  1. Cool and breathable

As one of the lightest underwear styles out there, thongs allow for a good amount of breathability and ventilation. But this is another aspect that really comes down to personal preference! 

What’s good about Y.O.U thongs?

Y.O.U heather grey bralette and thong set

Speaking of breathability, organic cotton really is a winner. Because organic cotton is grown without the use of harsh chemicals, the final fibres are much longer and softer, which is great for sensitive skin. There are plenty of reasons to choose organic cotton over non-organic cotton. Other than the fact that it’s much better for you, it’s also much kinder to the planet!

All Y.O.U Underwear is made from GOTS Certified organic cotton. The Global Organic Textile Standard is a leading global certification for organic fibres, and the certification process requires thorough vetting of each stage of the supply chain – from harvesting, production, processing, manufacturing and labelling.

And on top of this, Y.O.U Underwear has an amazing buy-one-give-two partnership with the charity Smalls for All. For every thong you buy, we’ll donate two pairs of underwear to vulnerable women and children in Africa and the UK, with the overall goal of helping to improves access to education and other opportunities.

White Y.O.U thongs and almond bralette - back view

If you still need persuading about the benefits of thongs, some of our existing Y.O.U customers might be able to help. Here’s what they have to say about our organic cotton thongs:

"Comfiest undies ever! I want to only wear these for the rest of my life" - Alexandra 

“AMAZING COMFORT. I purchased these as I travel a lot and wanted something comfortable. They are now my go to for every flight and I always ensure I have some clean for each trip! Highly recommended!” - Charly T, UK

“MOST COMFY PANTIES EVER 😍  Excellent quality and service! Very comfortable, like no wearing any undies. Will definitely buy more in the future! Keep the good work and sustainable practice 👏🏼👏🏼  “ - Ana

Still unsure which underwear style is right for you? Check our blog post that explains women’s underwear styles in more detail. And if you need any more advice, just get in touch by leaving a comment below or emailing us at



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