In case you haven’t already spotted it, we’ve recently launched an exciting collaboration with a Kenyan designer. Our new KikoRomeo collection brings exciting African-inspired prints to our men’s and women’s ranges, available in your favourite Y.O.U underwear styles!
This collection is the perfect place to look if you’re after some seriously comfortable statement undies that don’t compromise on style. Available in matching sets, they’re also the perfect option if you’re after a truly unique Valentine’s Day gift.
Our KikoRomeo Collection currently consists of two beautiful coloured patterns, the Black Mara and Red Mara designs (although watch this space – more colours on the way!).
Ann and Iona McCreath are the dynamic mother-daughter design duo behind KikoRomeo, with a vision to use fashion as an art medium and create designs that enable conversations and build wider understanding between nations and cultures. Their support of charities resonated with the Y.O.U Underwear team and they've been the perfect partner for this collection, allowing us to explore new ways of having an impact, as well as patterns!
Their bespoke designs for Y.O.U Underwear were inspired by Maasai beadwork:
"We work a lot with Maasai Women's groups - they bead our designs and we buy finished products from them. I have also taught many of them over the years in interpreting drawings in beading, on leather and on textile” - Ann McCreath.
The donations model
We’re on a mission to show that business can be a force for good, and through our flagship buy-one-give-two model we’ve already donated over 14,000 pairs of underwear to the charity Smalls for All (you can check out our running total on our buy-one-give-two page).
We’re hoping to expand our impact even further with our KikoRomeo Collection. For every purchase, we will provide a pair of underwear to girls in the Maasai communities of Oloishobor and Olorgesailie, as well as supporting the work of the Ajuma Foundation in Kenya.
Sustainable, stylish undies that make a difference!
Apart from these new fabulous prints, nothing else has changed with our designs – you can still enjoy that perfect Y.O.U underwear fit, which comes with the added bonus of sustainable, gentle materials and ethical manufacturing (the range still uses 100% GOTS Certified Organic Cotton, and is certified Fairtrade and Vegan).
These statement prints are sure to bring vibrancy, style and sustainability (as well as comfort!) to your underwear drawer.
What do you think about our designs? Is there anything you’d like us to change? We’re in the process of developing new products, and we’d love your feedback. Get in touch by leaving a comment below or emailing us (email@example.com)