Our Blog: Sustainable Stories
The UN’s Plea for Climate Change Action : what can we do?
From the flash flooding in Germany to the forest fires in Turkey and Greece, Europe has experienced some extreme weather patterns. The events which occurred over the last month have already claimed...
Read moreWhy is Sustainable Fashion more expensive?
Sustainable Fashion refers to clothing or accessories that have been manufactured in the most sustainable way possible. This includes prioritising the environment, workers and encouraging consumers...
Read moreWe've so excited to be expanding our KikoRomeo Collaboration, the Mara Collection. The 3 new colour ways put a bright, summer twist on our ranges, available in your favourite Y.O.U underwear s...
Read moreMaking Recycled Plastic Earrings From Our Packaging
We’re trying to avoid single-use plastics as much as possible! Plastic bottles, bags and disposable coffee cups are some of the largest plastic offenders, but clothing packaging is also a major c...
Read moreHow We're Working to Fight Period Poverty in Uganda
The Problem: Period Poverty in Uganda Period poverty affects women, girls and people who menstruate all over the world. Access to menstrual products, safe, hygienic spaces in which to use them, a...
Read moreWhy is it Important for Businesses to Give Back and Have an Impact?
It’s never been more important for businesses to think about the social and environmental impact they have through their activities. Donating to charity is a great way that businesses can give b...
Read moreA Guide to Checking Yourself - Breast Cancer Awareness
We're so excited to be launching our new pink Future Dreams Collection in collaboration with breast cancer charity Future Dreams! To encourage everyone to check their breasts and chests regularly, ...
Read moreHow to remove blood stains from your Y.O.U underwear with Lucy, Founder of Save My Knickers.
Yes, you can wear your Y.O.U knickers every day of the month! As the proud owner of your amazingly comfortably and beautiful Y.O.U underwear you’re going to want to make sure you keep them lookin...
Read moreWhy We're Anti-Airbrushing and Pro-Ethical Marketing
According to a 2020 study conducted by the Women and Equalities Committee, 61% of all adults feel negatively towards their bodies. Whilst the circulation of flawless, ‘bikini ready’ bodies of mode...
Read moreSustainable Development Goal 5: Gender Equality
As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. This World Environment Day, we're partnering with Treedom to further our c...
Read moreOur Tree Planting Initiatives as a Sustainable Business
Trees play an essential role in counterbalancing carbon emissions. Given that the Fashion industry is responsible for 10% of annual carbon emissions (The World Bank), it’s never been more import...
Read moreOur Circular Fashion Pledge - The Future of Sustainable Fashion
Y.O.U Underwear is going circular! We’re so proud to be one of 60 brands who have just pledged to implement circular business practices in 2020. What is circularity in fashion? Circular fashion ...
Read moreA Tour of Our Underwear Headquarters!
We thought we’d take you on a quick behind-the-scenes tour of our underwear HQ and explain what happens to our undies once they arrive from our manufacturer in India. We’ve had lots of exciting ar...
Read moreIndia’s Covid Crisis: Here’s How We Can Help
It’s been over a year since the start of the pandemic and Covid-19 continues to have a devastating impact on communities across the world. In the UK, we are very fortunate to be enjoying the eas...
Read more10 Fast Fashion Facts You Need To Know
Fast fashion is an approach to clothing production that favours fast-moving trends and low prices over environmental and social responsibilities. In the aim of rapidly producing high volumes of cl...
Read more10 things to like about Y.O.U Underwear
As a small business, hearing our customers feedback is so important to us! We’re proud to have over 100 5* reviews across our website, Etsy and Google. We recently received an amazing testimoni...
Read moreWhere to Find Sustainable Brands Online
Finding ethical and sustainable products online can often be time consuming, especially if you’re not sure where to start. We’ve put together a list of some of our favourite online shops to hunt f...
Read more5 Questions To Help Spot Greenwashing
It can sometimes be hard to know for sure whether a brand is truly committed to ethics and sustainability. The problem of greenwashing is only becoming more of an issue as methods of misleading cu...
Read moreWhat’s the Importance of Fairtrade?
We're celebrating Fairtrade Fortnight (22nd February – 2nd March 2021), two weeks that are all about sharing the stories of the people who produce the ingredients for some of our favourite product...
Read moreVeganuary is all about celebrating different habits of consumption, and challenging ourselves to adopt new attitudes. Veganism is as relevant for clothes as it is for food! According to WRAP, ap...
Read more