Our Blog: Sustainable Stories

Sustainable 'Back to School' Essentials
As we approach September, there will be one thought on every child's and parent’s mind: school. Going back to school is an exciting but also scary time – and back-to-school shopping can also be an ...
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Carbon Neutral Jewellery - Earrings Made From Recycled Y.O.U Mailing Bags!
There is nothing trendier than sustainable, zero-waste fashion. This year's Met Gala was a testament to this, with Emma Watson stealing the show in a stunning gown made from different fabrics that ...
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Mates of the Month – Bare Kind
At Y.O.U Underwear we like to support our fellow ethical businesses and this month we’re showcasing Bare Kind as our Mates of the Month! We love their soft bamboo socks with animal prints and they...
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Visible Mending (Sashiko): it’s cool to care.
As of 2023, it is estimated that fashion and textile production accounts for 20% of wastewater and 10% of annual global carbon emissions (Somerset council, 2023). Of the 100 billion garments that a...
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In 2023, we are certainly living in a ‘Barbie World’. The highly anticipated Barbie movie, starring Margot Robbie and Ryan Gosling, is currently dominating the box office, and has driven social me...
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Who made your clothes? Meeting the people behind my pants
The first thing I do now when I buy a new (or old) piece of clothing is check the label. Not for the material or the size but for the place in which it was made. Do you know where your clothes come...
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Sustainable Summer Holiday Essentials
Time to dust off your cases and rucksacks, summer holidays are looming! Whether you're a last minute packer or an organised planner, this blog shares some must-have sustainable essentials to pack f...
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Can you change some bad plastic habits in just one month? Plastic Free July is the perfect time to try! Whether it’s ditching pre-packed food or avoiding lining bins with plastic bags, this blog re...
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Shapewear and the Pursuit of Body Perfection
Recently, we have been noticing the prominence of viral shapewear hitting our screens. It seems like every other post on social media is an advert for shapewear in some way or another - our feeds h...
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How is Y.O.U underwear made? Meet our Manufacturer
In May 2023, Sarah Jordan, CEO & Founder of Y.O.U underwear travelled to Chennai and Tiruppur in Tamil Nadu, Southern India where our manufacturers are based, to see first-hand how our organic...
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Do it for Dad - The best organic cotton underwear for men
Dad appreciation blog! It’s Father’s Day on Sunday 18th June, and if this is an occasion you celebrate, we’ve got you both covered with our timeless, always needed, gifts of trunks for Dad. No worr...
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The Newest High Fashion Trend: Peekaboo bras!
There seems to be a new trend sweeping the red carpet – peekaboo bras! This appears to be the next step in the evolution of the ‘barely there’ look – gone are the sheer dresses with nothing underne...
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Sneak peek at a Burlesque troupe photo shoot
Burlesque dancers are known for their unapologetic body confidence and empowerment, so who better to model Y.O.U underwear at our latest photo shoot, step forward Cream Tease of Oxford - the city’s...
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Four favourite affordable ethical clothing brands
Have you ever trawled the internet for an ethical alternative to a potential fast fashion purchase and been shocked at the price of a sustainable swap? Well, we have! Costs add up when working wit...
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From Oxford to Oxford Street - Y.O.U pops up in London!
It’s a dream come true - we are thrilled to announce the launch of our pop-up shop (Mon 22nd & Tues 23rd May) in Oxford Street in London – Europe’s busiest shopping location! Read on for the a...
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Women’s Underwear Bottom Trends – what’s your favourite?
What is the purpose of the new trend for barely-there micro thongs? Good question! It’s an extremely minimalist style and not for the faint hearted … or those of us who want full coverage for our b...
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How to Mend and Revive Your Underwear
Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? Well there is a way to reuse and save items from landf...
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Earth Day Special – How Y.O.U underwear helps to protect the planet
This Saturday 22nd April, we’re celebrating Earth Day which is all about protecting the planet’s natural resources for future generations. We're doing our best to ensure that Y.O.U underwear minim...
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We’re a Sustainability Award Winner!
We're always thrilled to be nominated for an award, and it's even more exciting when we go and win one! And that’s just what happened at The Federation of Small Businesses (FSB) Awards Ceremony la...
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Going Beyond B Corp Month – What happens next?
As B Corp Month draws to a close (Friday 31st March) this blog post reflects on the inspiring ways that B Corps “Go Beyond” business as usual, to create lasting impact on people and planet, and in...
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