Our Blog: Sustainable Stories

Shapewear and the Pursuit of Body Perfection

Recently, we have been noticing the prominence of viral shapewear hitting our screens. It seems like every other post on social media is an advert for shapewear in some way or another - our feeds h...

How is Y.O.U underwear made? Meet our Manufacturer

In May 2023, Sarah Jordan, CEO & Founder of Y.O.U underwear travelled to Chennai and Tiruppur in Tamil Nadu, Southern India where our manufacturers are based, to see first-hand how our organic...

Do it for Dad - The best organic cotton underwear for men

Dad appreciation blog! It’s Father’s Day on Sunday 18th June, and if this is an occasion you celebrate, we’ve got you both covered with our timeless, always needed, gifts of trunks for Dad. No worr...

The Newest High Fashion Trend: Peekaboo bras!

There seems to be a new trend sweeping the red carpet – peekaboo bras! This appears to be the next step in the evolution of the ‘barely there’ look – gone are the sheer dresses with nothing underne...

Sneak peek at a Burlesque troupe photo shoot

Burlesque dancers are known for their unapologetic body confidence and empowerment, so who better to model Y.O.U underwear at our latest photo shoot, step forward Cream Tease of Oxford - the city’s...

Four favourite affordable ethical clothing brands

Have you ever trawled the internet for an ethical alternative to a potential fast fashion purchase and been shocked at the price of a sustainable swap? Well, we have!  Costs add up when working wit...

From Oxford to Oxford Street - Y.O.U pops up in London!

It’s a dream come true - we are thrilled to announce the launch of our pop-up shop (Mon 22nd & Tues 23rd May) in Oxford Street in London – Europe’s busiest shopping location! Read on for the a...

Women’s Underwear Bottom Trends – what’s your favourite?

What is the purpose of the new trend for barely-there micro thongs? Good question! It’s an extremely minimalist style and not for the faint hearted … or those of us who want full coverage for our b...

How to Mend and Revive Your Underwear

Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? Well there is a way to reuse and save items from landf...

Earth Day Special – How Y.O.U underwear helps to protect the planet

This Saturday 22nd April, we’re celebrating Earth Day which is all about protecting the planet’s natural resources for future generations. We're doing our best to ensure that Y.O.U underwear minim...

We’re a Sustainability Award Winner!

We're always thrilled to be nominated for an award, and it's even more exciting when we go and win one! And that’s just what happened at The Federation of Small Businesses (FSB) Awards Ceremony la...

Going Beyond B Corp Month – What happens next?

As B Corp Month draws to a close (Friday 31st March) this blog post reflects on the inspiring ways that B Corps “Go Beyond” business as usual, to create lasting impact on people and planet, and in...

Millions of women walk for hours every day, just to collect water. But how far would you go?

 The United Nations World Water Day on Wednesday 22nd March is an opportunity to highlight the huge importance of fresh water. Shockingly, 771 million people* worldwide lack access to safe water, ...

Celebrating B Corp Month - The Oxford businesses that put people, planet and purpose over profit

March is B Corp month - a time to celebrate businesses that are verified by B Corp UK to meet the highest standards of social and environmental performance, transparency and accountability - and Y...

Inspirational Women at Smalls for All

This Wednesday 8th March we celebrate International Women’s Day and the theme this year is about embracing equity - but what does that actually mean and who are the trailblazing women making a dif...

Why Organic Cotton Farmers are Y.O.U’s “Fairtrade Fortnight” Heroes

Fairtrade Fortnight 2023 kicks off on Monday 27th February and running to Sunday 12th March, and this year the campaign exposes the harmful effect the climate crisis is having on the future of our ...

How Y.O.U is a Kindness Brand

Heads up – this Friday 17th February is #randomactsofkindnessday,  a chance to make someone’s day, week, month, or year with a small positive act of kindness. There are so many ways to be kind, su...

How Often Should You Buy New Bras?

Replacing your bra regularly is one way to avoid the dangers of an ill-fitting bra, which can include anything from headaches to back pain from poor posture. But according to a survey carried out b...

Ask Me Anything......Again!

Last year, we invited our Positive Pants Club (that's you lovely lot!) to quiz our Founder & CEO Sarah with your top questions about running a sustainable business. After a busy few months of C...

Three little-known facts about Y.O.U

If you’re a regular reader of this blog, hopefully you already know just how passionate we are about underwear being universally available to people in all communities, but how well do you really k...