Our Blog: Sustainable Stories

Love your Body this Valentine's Day

The most important long-term relationship you'll ever have is with your own body.  You're probably aware that it's Valentine's Day, but did you know this week has also featured 'Working Naked Day'...

A Deep-Dive Into The Fashion Industry: Cotton's Human Cost

If we could change one thing, it would be improving how cotton is grown and farmed. Although you might not think it, conventional cotton is one of the world’s most polluting – and thirstiest! – cro...

The New Nude

We’re so excited about our new range. You can now order your favourite Y.O.U styles in three new colours. This includes a chestnut skin tone, which is our first step towards broadening our nude ran...

Markets and Other Maelstroms

Here at Y.O.U we’re grappling with thousands of pairs of new pants. Much to our delight a new order (our biggest yet!) arrived from India.  Excitement quickly turned to consternation as we were fac...

Startup Stories - a Day of Storytelling and Innovation

Last month Y.O.U Underwear attended the Reading Festival of Digital Disruption, a platform designed to celebrate innovation in the Thames Valley. Pants weren’t the only order of the day. We were lu...

What is a Social Enterprise?

  What Is a Social Enterprise? According to Social Enterprise UK: "Social enterprises are businesses that are changing the world for the better. Like traditional businesses they aim to make a profi...

All of our Underwear is Vegan and Cruelty-Free!

Most of us are aware of vegan food, but did you know that your clothing and accessories can be vegan too? As can your underwear!  As well as being made from 100% Fairtrade and GOTS certified organi...

Comfy Boobs Matter: Why Bralettes are the Future

Apparently the ping of a bra strap is a sound many women relish at the end of the day. I know we often prioritise aesthetics over comfort in our fashion choices (!), but when we did our style resea...