Our Blog: Sustainable Stories

The Best Low Cost Festive Activities this December 🎄

In the run up to Christmas, time often feels short and frantic as you try to juggle your day-to-day life with the seemingly endless planning and preparation that goes into creating a perfect Christ...

How Important are Small Businesses for the UK Economy?

This weekend on the 7th of December it will be Small Business Saturday! So we’re taking a look at why small businesses are so important and some of the best ways to celebrate them, this Christmas a...

2 weeks in India: A Y.O.U Travel Diary

This October, I travelled to India to visit the factories and people who make our organic cotton Y.O.U products.  From Bangalore, to Tiruppur, Chennai ... and a few stops in between ... it was a b...

The Best Sustainable Gifts This Christmas

As we all know, the festive season can feel like an overwhelming period of overconsumption, where we often buy lots without actually finding anything we really love.  Those last-minute gifts that ...

Sustainable Shopping in Oxford - It’s Our Shop Birthday!

We can’t quite believe it’s been 3 years since we first opened our shop! That time has flown by, so we wanted to take a look back at our journey from sustainable underwear pop-up to Covered Market ...

Living Wage Week: What Does It Mean To Pay A Living Wage?

This November (4-10th) we are celebrating Living Wage Week, an opportunity to shine a light on the benefits of being an accredited Living Wage Employer. But have you ever wondered what exactly the ...

The Amazing Work of Future Dreams! Revolutionising Breast Cancer Support

October is Breast Cancer Awareness Month, a time to raise awareness of how breast cancer can affect people, the services available for those diagnosed, the impact of research surrounding the diseas...

Breaking up with Plastic Fashion - A Deep Dive into Polyester

What is Polyester and How does it contribute to environmental degradation? Since the conception of the first synthetic fibres at the end of the 19th century, the fashion industry has consistently l...

Happy Birthday - 30 years of Fairtrade!

It’s 30 years since the first Fairtrade-certified products came onto the market. Since then they have become one of the world’s most recognised and trusted ethical labels. Although many people stil...

Behind the Scenes of an Underwear Photoshoot

Ever wondered how we create those amazing underwear photos you love on our website and social media? Well, wonder no more! We’re giving you an exclusive peek behind the scenes at our latest photosh...

Embracing Ethical Marketing during Mental Health Awareness Week

Next week is Mental Health Awareness Week (13-19th May 2024), a special time for us at Y.O.U to reflect on what matters most – your wellbeing!  We’re not just about creating stylish and comfy under...

New target - 100,000 pairs of underwear donated!

When I started Y.O.U Underwear, I set myself the ambitious goal of donating 23,000 pairs of underwear by 2023. Admittedly this was mostly because it was a nice round number and although I’d done so...

Mates of the (B Corp) Month - meet Vaela

As you know, we love to showcase and support some of our fellow ethical and sustainable businesses here at Y.O.U and this team is no exception! This edition of our Mates of the (B Corp) Month featu...

Mates of the (B Corp) Month - celebrating the B Corp brands we love

We love showcasing other brands and businesses, particularly those who are making a difference with every sale. As part of this year's B Corp Month celebrations, we've gathered together some of our...

The Comfort of Cotton: Why Opting for Cotton Underwear is a Win-Win for You and Fairtrade Workers

In this series of blog posts we’re going back to some of the key principles behind how we work to explore different elements of our business – and why they’re important to us. The first of those is...

Love, Kindness, and Self-Appreciation: Celebrating Valentine's Day and Random Acts of Kindness Day Together.

This year, Valentine’s Day and Random Acts of Kindness Day are just 3 days apart, on 14th and 17th February respectively. We’re taking that as a sign and have compiled some practical ways that you ...

A look at the new Ecodesign legislation due in 2024

It's no secret that the fashion industry overall is an incredibly unsustainable, wasteful and hyper-consumerist industry with significant negative environmental and social impacts. For the fashion ...

The Story Behind our New Shop Selfie Point

From a plain black store room door, to Oxford's new selfie point in the Covered Market, hear Y.O.U Oxford's story of how they recently transformed a key part of their shop to be a local focal point...

Underwear as Outerwear, the Pantastic trend hitting the runways

If you have your finger on the fashion pulse, you can't have missed an awful lot of undies being worn with little else recently on catwalks, red carpets and even maybe your local high street! In th...

Dry January - our favourite planet-friendly no / low alcohol drinks

Now that we are halfway through what may be a very dry (or perhaps just a little damp) January for some, we thought it would be a good time to share with you some of our favourite low and zero alco...