Small business goes big - Y.O.U Underwear pop up shop, Oxford Street, London

From Oxford to Oxford Street - Y.O.U pops up in London!

It’s a dream come true - we are thrilled to announce the launch of our pop-up shop (Mon 22nd & Tues 23rd May) in Oxford Street in London – Europe’s busiest shopping location! Read on for the all-important info about where to find us, our opening hours and our biggest ever giveaway!  


Small Business Goes Big 

Here at Y.O.U Underwear we were pinching ourselves when we recently won a Small Business Goes Big competition organised by Enterprise Nation and Adobe. Our prize was free use of a pop-up shop in the mother of prime retail locations - Oxford Street in London.

This pop-up shop will be an amazing opportunity for our small brand to get maximum exposure and showcase our organic sustainable underwear to lots of shoppers and to shout about our mission to change the world – with our buy one give two pants promise.  

It’s all been made possible by Sook - a network of state-of-the-art pop-up spaces.  Their mission is to revolutionise the high street. They offer flexible, sustainable, digitally-enabled 'pop-up' space to any brand, business or community who needs it - whenever they need it - in prime retail locations. We are so grateful to use their space and can’t wait to meet London’s shoppers!


Where to find us

We’ll be “popping up” on 58 Oxford Street in London for two days on Monday 22nd & Tuesday 23rd May. The closest tube stations are Tottenham Court Road and Oxford Circus.  There will also be over 45 digital display signs in Oxford Street to help direct you!

Y.O.U Underwear will be positioned on the ground floor where we’ll be selling our stylish organic cotton underwear. A changing room is available so you can feel how wonderful our 100% GOTS Certified Organic Cotton, Fairtrade and PETA-Approved Vegan undies feel on your skin! Plus, you can try a range of sizes on to ensure you take the best fit home.

Y.O.U Pop-up shop team

We’ll be showcasing the best-selling items from our Women’s, Mens and Girls collections. Choose from our soft bralettes (sizes XS-L), a more supportive bra (3 band sizes with 2 cup sizes in each, C to F cup), and a range of bottoms styles (in sizes 6-22) across 7 classic colours and 5 vibrant prints. If we haven’t got your preferred style or size in stock on the day, we can post it to you for free! 

  Model wears Y.O.U more supportive bra and bikini bottoms in light pink



Our biggest ever giveaway!

To celebrate this massive moment in our retail journey, we've joined up with fellow ethical brand BareKind socks to giveaway £300 of socks and underwear! How about a couple of lovely new bras and a week's set of undies for women, or over a week's worth of men's trunks to set you up for summer. For your chance to win, just visit our pop-up at 58 Oxford Street (Monday 22nd & Tuesday 23rd May) and shop our undies in real life!  

 Win £300 of socks and underwear (Pop up shop giveaway with Barekind and Y.O.U)


Did you enjoy this blog post? Then check out:

We’ve opened a shop

A historic week in our new shop


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