Our Blog: Sustainable Stories

Why Should Clothing be Vegan?

Veganuary is all about celebrating different habits of consumption, and challenging ourselves to adopt new attitudes.  Veganism is as relevant for clothes as it is for food! According to WRAP, ap...

Our Impact in 2020

As the year draws to a close, we thought this would be the perfect time to look back at the impact we've had across 2020! At Y.O.U Underwear, we're ultimately motivated by the positive impact we c...

Masks, markets and more – looking back on our year!

To mark the end of 2020, we thought we’d take a look back at some of our highlights from the past year (and try to work out ourselves where the time has gone!).  A normal start to the year We cer...

How to Work out your Bralette Size

Our new range of girls’ bralettes is now live on our website, and available to order! And you may have noticed, we’ve done sizing a little differently… We’ve named our four size options after Ugan...

5 ways to wrap gifts more sustainably

Christmas is finally here! After the hard year everyone has had, it is an exciting time to show our appreciation for our loved ones: during this time in particular, through gift giving!  Whether i...

Ethical Bralettes Designed by Girls, For Girls!

We’re so excited for the upcoming launch of our new range of organic cotton bralettes for younger girls and teenagers in December 2020. We’re hoping to be able to expand the options currently avail...

The Benefits of Reusable Masks

We’ve just launched a range of beautifully patterned reusable face masks on our website. So we thought it was about time to explore the subject of masks - and PPE - in a bit more detail!  As we app...

A Guide to Greenwashing and 7 Ways to Spot It

What is greenwashing?  Greenwashing occurs when a company makes false environmental claims in order to sell more products. The term was first coined in the 1980s, and it has since evolved to denote...

Entrepreneurship stories: Interview with Sarah Jordan, Founder and CEO of Y.O.U Underwear

Happy Global Entrepreneurship Week! The next few days are all about celebrating entrepreneurship and small business, and as part of this, I spoke to Sarah Jordan (Y.O.U Underwear’s Founder and CEO)...

12 Sustainable Gift Ideas from our Favourite Ethical Brands

With the holidays fast approaching, we thought we’d put together our top picks for an ethical Christmas. Here is a selection of some great brands that tick the sustainability boxes close to our he...

What’s the Environmental Impact of Fast Fashion?

What is fast fashion? ‘Fast fashion’ is a term that has come to be synonymous with everything that’s currently wrong with the fashion industry. It refers to the system of design and manufacture tha...

3 Ways To Have an Eco-Friendly Halloween

According to The Fairyland Trust, “the scariest thing about Halloween is now plastic”. Ready-made Halloween costumes contain high levels of oil-based plastics, and there are also problems associate...

Celebrating ‘Make A Difference Day’ with undies that change the world!

This Saturday 24th October, we’re getting ready to celebrate Make A Difference Day, a fantastic opportunity to focus on the small things we can all do ourselves to have little bit of positive impac...

5 Reasons To Buy Organic Cotton Underwear

Wondering why you should buy organic cotton underwear? We've come up with 5 reasons!  Organic Cotton is Super Soft and Comfy Underwear is worn right next to the most sensitive parts of our bodies,...

What's the Difference Between a Bralette and a Sports Bra?

What's The Difference Between a Bralette and a Sports Bra? What is a bralette? A bralette is a less structured version of a bra – it’s a hybrid garment that lies somewhere between a bra and a tank...

What are the Sustainable Development Goals?

What are the Sustainable Development Goals? The SDGs are a collection of environmental and social priorities areas of focus set out by the United Nations General Assembly in 2015, intended to be ac...

Men's Underwear Style Guide

Briefs, boxer briefs, trunks…there are more underwear styles for men today than ever before! At Y.O.U Underwear, we’ve chosen one style that we know to be super-comfortable as well as stylish – tru...

A Guide To Organic Fibres: Cotton, Linen, Hemp and Wool.

You may or may not have heard of ‘Dirty Dozen’ produce – the 12 foods that are the worst offenders when it comes to non-organic growing practices and retain the most chemicals (all the way to your ...

5 Tips for Zero-Waste Living

'Zero Waste' is often a term used in conjunction with sustainability, and is associated with all manner of aesthetic (and grammable) lifestyles. But what does it really mean?  The easy answer Put ...

How sustainable is organic cotton?

Organic cotton is a popular alternative to non-organic cotton, and it’s the fibre we’ve chosen to use in our own super-soft undies! But how sustainable is it? There has been debate recently over th...