Our Blog: Sustainable Stories

How to Make Your Laundry More Sustainable, with Oxwash

  Do you ever think about how much water goes into washing your clothes? You’re not alone! 48% of people rarely or never think about the water they use whilst doing laundry according to research! ...

Introducing our New Navy Blue Collection

  We’re very excited to announce that we are expanding our range. You can now order your favourite Y.O.U styles in more sizes and in our beautiful new navy blue colour!  Shop Women's         |    ...

6 Tips for Wild Swimming This Summer

  I’ve been wild swimming - or just swimming as we’ve always called it - since i was a child. Jumping into water at any opportunity and spending hours in the sea, rivers or lakes whenever I could!...

10 Top Tips For Conserving and Saving Water

  This week is Water Saving Week in the UK, and we're sharing some tips from our favourite sustainable bloggers, activists and brands surrounding saving and conserving water!  Reduce your Shower T...

Our Circular Fashion Pledge - The Future of Sustainable Fashion

Y.O.U Underwear is going circular! We’re so proud to be one of 60 brands who have just pledged to implement circular business practices in 2020.  What is circularity in fashion? Circular fashion ...

A Tour of Our Underwear Headquarters!

We thought we’d take you on a quick behind-the-scenes tour of our underwear HQ and explain what happens to our undies once they arrive from our manufacturer in India. We’ve had lots of exciting ar...

India’s Covid Crisis: Here’s How We Can Help

  It’s been over a year since the start of the pandemic and Covid-19 continues to have a devastating impact on communities across the world. In the UK, we are very fortunate to be enjoying the eas...

How to Choose The Right Underwear Style For You

    Choosing ladies’ underwear can be tricky – there are over 20 different styles of knickers! At Y.O.U Underwear, we’ve chosen 4 styles which we know to be super comfortable and stylish. You just...

10 Fast Fashion Facts You Need To Know

Fast fashion is an approach to clothing production that favours fast-moving trends and low prices over environmental and social responsibilities. In the aim of rapidly producing high volumes of cl...

10 things to like about Y.O.U Underwear

  As a small business, hearing our customers feedback is so important to us! We’re proud to have over 100 5* reviews across our website, Etsy and Google. We recently received an amazing testimoni...

5 Ways to Preserve the Oceans, with Kanula

  We’ve teamed up with sustainable and ethical clothing brand, Kanula, to share five top tips on how YOU can help us in protecting and preserving the ocean and environment.  First thing’s first, c...

Where to Find Sustainable Brands Online

Finding ethical and sustainable products online can often be time consuming, especially if you’re not sure where to start. We’ve put together a list of some of our favourite online shops to hunt f...

Our 10 Favourite Ethical Fashion Influencers

Staying sustainable on Instagram can be tricky with constant Ads, the shopping tab and seeing all your favourite influencers promoting fast fashion! We’ve put together a list of 10 Ethical Fashion...

Our Trip to Steph's Packed Lunch on Channel 4!

We were so excited to be included in Channel 4's Steph's Packed Lunch, which aired on Tuesday 16th March. The theme of the week was ‘Giving Back’ and we were featured alongside two other businesse...

How Does Organic Cotton use Less Water?

The simple answer is yes! World Water Day 2021 is on 22nd March 2021, and to mark this occasion we thought we’d discuss some of the benefits of organic cotton in terms of its water footprint. Non-...

5 Reasons to Try a Thong

If you’re not sure whether this style is for you, we’ve put together the top 5 things we love about thongs – in particular, Y.O.U organic cotton thongs. And who knows, maybe we can persuade you to ...

6 Ways to Mend and Revive Your Underwear

Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? I definitely have, but no more!  Mending saves clothes ...

5 Questions To Help Spot Greenwashing

It can sometimes be hard to know for sure whether a brand is truly committed to ethics and sustainability. The problem of greenwashing is only becoming more of an issue as methods of misleading cu...

How Does Fast Fashion Impact Garment Workers?

In the lead up to International Women’s Day on 8th March 2021, we thought we’d explore the issue of fast fashion through the lens of women garment workers. A number of commentators have argued tha...

What’s the Importance of Fairtrade?

We're celebrating Fairtrade Fortnight (22nd February – 2nd March 2021), two weeks that are all about sharing the stories of the people who produce the ingredients for some of our favourite product...