Our Blog: Sustainable Stories

India’s Covid Crisis: Here’s How We Can Help

  It’s been over a year since the start of the pandemic and Covid-19 continues to have a devastating impact on communities across the world. In the UK, we are very fortunate to be enjoying the eas...

How to Choose The Right Underwear Style For You

    Choosing ladies’ underwear can be tricky – there are over 20 different styles of knickers! At Y.O.U Underwear, we’ve chosen 4 styles which we know to be super comfortable and stylish. You just...

10 Fast Fashion Facts You Need To Know

Fast fashion is an approach to clothing production that favours fast-moving trends and low prices over environmental and social responsibilities. In the aim of rapidly producing high volumes of cl...

10 things to like about Y.O.U Underwear

  As a small business, hearing our customers feedback is so important to us! We’re proud to have over 100 5* reviews across our website, Etsy and Google. We recently received an amazing testimoni...

5 Ways to Preserve the Oceans, with Kanula

  We’ve teamed up with sustainable and ethical clothing brand, Kanula, to share five top tips on how YOU can help us in protecting and preserving the ocean and environment.  First thing’s first, c...

Where to Find Sustainable Brands Online

Finding ethical and sustainable products online can often be time consuming, especially if you’re not sure where to start. We’ve put together a list of some of our favourite online shops to hunt f...

Our 10 Favourite Ethical Fashion Influencers

Staying sustainable on Instagram can be tricky with constant Ads, the shopping tab and seeing all your favourite influencers promoting fast fashion! We’ve put together a list of 10 Ethical Fashion...

Our Trip to Steph's Packed Lunch on Channel 4!

We were so excited to be included in Channel 4's Steph's Packed Lunch, which aired on Tuesday 16th March. The theme of the week was ‘Giving Back’ and we were featured alongside two other businesse...

How Does Organic Cotton use Less Water?

The simple answer is yes! World Water Day 2021 is on 22nd March 2021, and to mark this occasion we thought we’d discuss some of the benefits of organic cotton in terms of its water footprint. Non-...

5 Reasons to Try a Thong

Thongs can often divide opinion! Rarely is an underwear style so controversial, with attitudes differing drastically as to their comfort and practicality. If you’re not sure whether this style is ...

6 Ways to Mend and Revive Your Underwear

Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? I definitely have, but no more!  Mending saves clothes ...

5 Questions To Help Spot Greenwashing

It can sometimes be hard to know for sure whether a brand is truly committed to ethics and sustainability. The problem of greenwashing is only becoming more of an issue as methods of misleading cu...

How Does Fast Fashion Impact Garment Workers?

In the lead up to International Women’s Day on 8th March 2021, we thought we’d explore the issue of fast fashion through the lens of women garment workers. A number of commentators have argued tha...

What’s the Importance of Fairtrade?

We're celebrating Fairtrade Fortnight (22nd February – 2nd March 2021), two weeks that are all about sharing the stories of the people who produce the ingredients for some of our favourite product...

5 Ways to Make Your Wardrobe Sustainable on a Budget

Sustainable fashion can often seem like a pricey, inconvenient option and the preserve of the select few who can afford to spend hundreds of pounds on a single item. But we’re here today to give y...

Introducing our KikoRomeo Collection

In case you haven’t already spotted it, we’ve recently launched an exciting collaboration with a Kenyan designer. Our new KikoRomeo collection brings exciting African-inspired prints to our men’s ...

Ethical Valentine’s Day Gift Ideas

Whether you love it or dread it, Valentine’s Day is almost upon us! If you’re looking for a unique gift for a loved one, then check out the following inspiration from some ethical brands that we k...

7 Ways of Going Zero Waste on a Budget

What’s the definition of zero waste? Zero waste is a set of principles that outline the way we can live in accordance with circular values and move away from the current linear economy - whereby p...

How to manage Sensitive Skin with Emma Heathcote-James, founder of Little Soap Company

This time of year can play havoc with your skin. As we move from rooms heated artificially to the good old British wind and rain outside, the changes in temperature and air quality can result in d...

How to set and achieve your goals

The start of a new year is a perfect time to talk about goal setting. “Most people overestimate what they can do in one year and underestimate what they can do in ten years” – Bill Gates. The same...