Our Blog: Sustainable Stories

Sustainable Development Goal 8: Decent Work and Economic Growth

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 8: Decent Work and Economic Growth. What a...

Sustainable Development Goal 6: Clean Water and Sanitation

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 6: Clean Water and Sanitation. What are t...

Sustainable Development Goal 4: Quality Education

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 4: Quality Education.  What are the Sus...

The UN’s Plea for Climate Change Action : what can we do?

From the flash flooding in Germany to the forest fires in Turkey and Greece, Europe has experienced some extreme weather patterns. The events which occurred over the last month have already claimed...

10 Sustainable Back-to-School and University Essentials

 It’s almost the (dreaded!) back to school shop and we wanted to make life a little bit easier for parents and teens by compiling 10 sustainable back to school essentials!  Reusable Wa...

A Guide to Sustainable Hair Removal

  Whether it's shaving, waxing, plucking or epilating, the hair removal industry thrives on women and girls’ body hair insecurities, so much so that by 2025, the industry is projected to be worth...

Why is Sustainable Fashion more expensive?

Sustainable Fashion refers to clothing or accessories that have been manufactured in the most sustainable way possible. This includes prioritising the environment, workers and encouraging consumers...

Overpopulation - Does it Contribute to Climate Change?

  The term ‘Overpopulation’ refers to the number of the existing human population exceeding Earth’s capacity. The rise in the world’s population is seen as a product of an unanimous increase in bi...

Expanding Our Mara Collection

We've so excited to be expanding our KikoRomeo Collaboration, the Mara Collection. The 3 new colour ways put a bright, summer twist on our ranges, available in your favourite Y.O.U underwear s...

Making Recycled Plastic Earrings From Our Packaging

We’re trying to avoid single-use plastics as much as possible! Plastic bottles, bags and disposable coffee cups are some of the largest plastic offenders, but clothing packaging is also a major c...

How We're Working to Fight Period Poverty in Uganda

The Problem: Period Poverty in Uganda Period poverty affects women, girls and people who menstruate all over the world. Access to menstrual products, safe, hygienic spaces in which to use them, a...

5 Tips for a Plastic Free and Eco-Friendly Summer

  Have you been struck with wanderlust lately? Us too!  Whether you are lucky enough to go on holiday, or are staying at home, it has never been more important to have an eco-friendly sum...

The History of the Cotton Industry - from Conventional to Organic Cotton

The term ‘cotton’ refers to the white, fluffy natural fiber grown from a cotton plant. For thousands of years, this fiber has been spun into yarn which is subsequently weaved into the soft and dura...

Sustainable Fashion Glossary

    Living a sustainable lifestyle can be hard enough, but the array of buzzwords used in marketing can leave us vulnerable to greenwashing and being misled. That’s why we decided to create our v...

Why is it Important for Businesses to Give Back and Have an Impact?

  It’s never been more important for businesses to think about the social and environmental impact they have through their activities. Donating to charity is a great way that businesses can give b...

A Guide to Checking Yourself - Breast Cancer Awareness

We're so excited to be launching our new pink Future Dreams Collection in collaboration with breast cancer charity Future Dreams! To encourage everyone to check their breasts and chests regularly, ...

How to remove blood stains from your Y.O.U underwear with Lucy, Founder of Save My Knickers.

Yes, you can wear your Y.O.U knickers every day of the month!  As the proud owner of your amazingly comfortably and beautiful Y.O.U underwear you’re going to want to make sure you keep them lookin...

An Eco-Friendly Father's Day Gift Guide

Father's Day is coming up soon, and we've put together some of our favourite ethical products which would make the perfect eco-friendly father's day gifts! Supporting small and sustainable business...

6 Ways To Have a More Sustainable and Plastic-Free Period

  Disposable menstrual products create lots of waste and can also be damaging to the environment. According to the Evening Standard, women in the UK use an average of 11,000 disposable menstrual pr...

Why We're Anti-Airbrushing and Pro-Ethical Marketing

According to a 2020 study conducted by the Women and Equalities Committee, 61% of all adults feel negatively towards their bodies. Whilst the circulation of flawless, ‘bikini ready’ bodies of mode...