Our Blog: Sustainable Stories

Making Recycled Plastic Earrings From Our Packaging

We’re trying to avoid single-use plastics as much as possible! Plastic bottles, bags and disposable coffee cups are some of the largest plastic offenders, but clothing packaging is also a major c...

How We're Working to Fight Period Poverty in Uganda

The Problem: Period Poverty in Uganda Period poverty affects women, girls and people who menstruate all over the world. Access to menstrual products, safe, hygienic spaces in which to use them, a...

5 Tips for a Plastic Free and Eco-Friendly Summer

  Have you been struck with wanderlust lately? Us too!  Whether you are lucky enough to go on holiday, or are staying at home, it has never been more important to have an eco-friendly sum...

The History of the Cotton Industry - from Conventional to Organic Cotton

The term ‘cotton’ refers to the white, fluffy natural fiber grown from a cotton plant. For thousands of years, this fiber has been spun into yarn which is subsequently weaved into the soft and dura...

Sustainable Fashion Glossary

    Living a sustainable lifestyle can be hard enough, but the array of buzzwords used in marketing can leave us vulnerable to greenwashing and being misled. That’s why we decided to create our v...

Why is it Important for Businesses to Give Back and Have an Impact?

  It’s never been more important for businesses to think about the social and environmental impact they have through their activities. Donating to charity is a great way that businesses can give b...

A Guide to Checking Yourself - Breast Cancer Awareness

We're so excited to be launching our new pink Future Dreams Collection in collaboration with breast cancer charity Future Dreams! To encourage everyone to check their breasts and chests regularly, ...

How to remove blood stains from your Y.O.U underwear with Lucy, Founder of Save My Knickers.

Yes, you can wear your Y.O.U knickers every day of the month!  As the proud owner of your amazingly comfortably and beautiful Y.O.U underwear you’re going to want to make sure you keep them lookin...

An Eco-Friendly Father's Day Gift Guide

Father's Day is coming up soon, and we've put together some of our favourite ethical products which would make the perfect eco-friendly father's day gifts! Supporting small and sustainable business...

6 Ways To Have a More Sustainable and Plastic-Free Period

  Disposable menstrual products create lots of waste and can also be damaging to the environment. According to the Evening Standard, women in the UK use an average of 11,000 disposable menstrual pr...

Why We're Anti-Airbrushing and Pro-Ethical Marketing

According to a 2020 study conducted by the Women and Equalities Committee, 61% of all adults feel negatively towards their bodies. Whilst the circulation of flawless, ‘bikini ready’ bodies of mode...

Sustainable Development Goal 5: Gender Equality

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. This World Environment Day, we're partnering with Treedom to further our c...

Our Tree Planting Initiatives as a Sustainable Business

  Trees play an essential role in counterbalancing carbon emissions. Given that the Fashion industry is responsible for 10% of annual carbon emissions (The World Bank), it’s never been more import...

How The Fashion Industry Contributes to Water Pollution

Water is a necessity - we rely on it to drink, wash and even for the underwear we wear! In the UK, we are guilty for taking a clean supply of water for granted, whereas 2 billion people around the...

How to Make Your Laundry More Sustainable, with Oxwash

  Do you ever think about how much water goes into washing your clothes? You’re not alone! 48% of people rarely or never think about the water they use whilst doing laundry according to research! ...

Introducing our New Navy Blue Collection

  We’re very excited to announce that we are expanding our range. You can now order your favourite Y.O.U styles in more sizes and in our beautiful new navy blue colour!  Shop Women's         |    ...

6 Tips for Wild Swimming This Summer

  I’ve been wild swimming - or just swimming as we’ve always called it - since i was a child. Jumping into water at any opportunity and spending hours in the sea, rivers or lakes whenever I could!...

10 Top Tips For Conserving and Saving Water

  This week is Water Saving Week in the UK, and we're sharing some tips from our favourite sustainable bloggers, activists and brands surrounding saving and conserving water!  Reduce your Shower T...

Our Circular Fashion Pledge - The Future of Sustainable Fashion

Y.O.U Underwear is going circular! We’re so proud to be one of 60 brands who have just pledged to implement circular business practices in 2020.  What is circularity in fashion? Circular fashion ...

A Tour of Our Underwear Headquarters!

We thought we’d take you on a quick behind-the-scenes tour of our underwear HQ and explain what happens to our undies once they arrive from our manufacturer in India. We’ve had lots of exciting ar...