Our Blog: Sustainable Stories

Growing our Positive Pants Community

Growing our Positive Pants Community At the heart of the Y.O.U brand is our strong belief that a fashion business can be a force for good, especially when run in an environmentally and social respo...

A historic week in our new shop

This last week has been bittersweet, from starting an exciting new era with the opening of Y.O.U Oxford, our new shop, to mourning the great loss of Her Majesty Queen Elizabeth II.  Remembering her...

What is Circular Fashion?

Today we want to talk about circular fashion, and what we're doing to ensure our underwear don't end up in landfill, and can be turned into something useful! What is Circularity in Fashion? Circul...

What is Zero Waste fashion?

An estimated 350,000 tonnes of clothing go into landfill in the UK every year! Circular and Zero Waste fashion is all about finding ways to keep these materials in the useful cycle for as long as p...

International Day of Indigenous People - Supporting Maasai Girls

Tomorrow, August 9th 2022, is the UN's International Day of Indigenous People. Our Mara collection is inspired by, celebrates and gives back to an Indigenous community in Kenya, called the Maasai. ...

Introducing Leiho: Reducing Homelessness in the UK

Socks are almost as essential as underwear, so we wanted to give you a sustainable option that gives back - just like we do! Our sustainable marketplace is the place that we have curated our favou...

An Eco-Friendly Guide to Visiting Oxford

Oxford was recently ranked the second most sustainable city in the UK! As it's the place where Y.O.U Underwear was founded, and where we have our Oxford Covered Market Shop, we wanted to share some...

How to Be Sustainable on a Budget

With the current cost of living crisis, many consumers are faced with tough decisions, and don't have the time or band-with to consider the sustainability of their purchases. However, the climate c...

We're One of The Best for the World™ B Corps of 2022!

We are beyond happy to share that we’ve been recognised as one of the Best for the World™ B Corps of 2022! To be Best For The World, B Corps must have scores in the top 5% of one or more of the f...

Introducing Tabitha Eve...

At Y.O.U Underwear, we want to make sustainability simple and accessible. Available in-store and online, our marketplace is home to eco-friendly products from brands who, like us, want to make a di...

10 Sustainable Swaps for Plastic-Free July

Plastic Free July is a global movement that helps millions of people be part of the solution to plastic pollution – so we can have cleaner streets, oceans, and beautiful communities. Will you be p...

Positive Pants: we’ve donated over 23,000 pairs of underwear!

At the beginning of Y.O.U Underwear's Journey, we set ourselves the ambitious goal of donating 23,000 pairs of underwear by 2023. We’re so proud to say that, 6 months ahead of schedule, we have exc...

8 Tips For an Eco-Friendly Family Summer

Whether you’re an ardent recycler who never forgets their reusable coffee cup and canvas bags or simply a busy parent looking for some quick tips, it can be really easy to get your family to live a...

6 reasons to support small businesses

As a small social enterprise, we’re forever grateful to our customers for helping us change the world one pair of pants at a time. We also know how important it is to support our fellow small busin...

Holiday Packing with Y.O.U Underwear

Summer is finally here and many of us are starting to holiday for the first time in two years. If you’re out of practice, don’t worry! We’ve compiled a handy guide so you won’t forget to pack the e...

How to Have a Plastic-Free Period

This week marks Water Saving Week (23rd to 27th May) and Menstrual Hygiene Day (28th May). With both awareness campaigns just a day apart, we wanted to explore the links between plastic-free period...

What’s the difference between Net Zero and carbon neutral?

At Y.O.U Underwear, we have pledged to become Net Zero by 2030, though we aim to reach this goal much sooner! While we're only at the beginning of our Net Zero journey, we've found that there's lot...

Everything you need to know about smear tests

It’s Women’s Check Up Day, an annual reminder to schedule routine check-ups. For those of us who put off appointments because of the pandemic, it’s time to get tested! Regular screening can help di...

Your Thong Questions Answered

Thongs are like marmite: some people swear by them, others firmly avoid them. We know underwear is a matter of personal preference, but it’s just as important to make informed purchases. We’re ans...

Sustainable Development Goal 15: Life on Land

As part of our commitment to being a business for good, we're working towards 10 of the UN's Sustainable Development Goals. Today, we’re diving into Goal 15: Life on Land. What are the Sustainable...