Our Blog: Sustainable Stories

Around the World in Underwear Traditions

Do you have that one pair of underwear that just makes you feel amazing? Well according to many Latin American countries, and a few others around the world, maybe their colour has something to do ...

10 Ethical Stocking Filler Ideas, all under £10!

It's that time of year again...  Maybe the Christmas shopping panic has already set in, or maybe you're feeling more on top of it than last year when everything  was bought in a rush on Christmas...

Sustainable Christmas Gifts for Under £25

Christmas is looming, and so is the inevitable panic buying that often involves throwing our morals out the window for something easy, cheap, and unsustainable. Trust me, it happens to the best of ...

We're Ditching the Black Friday Sale

We're ditching the sales this Black Friday and Cyber Monday (26th – 29th November 2021) and instead of offering a discount, we'll be donating 10% of our underwear sales over the weekend to Fashion...

We've opened a shop!

We are thrilled to announce that we have our very own Y.O.U Underwear shop in Oxford's Covered Market, open now until the 28th of February 2022. Thanks to Makespace and Oxford City Council, we ar...

Our Net-Zero Commitments: SME Climate Hub x Y.O.U Underwear

What is the SME Climate Hub?  The UK government is calling on Small to Medium sized companies to commit to cutting their carbon emissions in half by 2030, reaching ‘net zero’ by 2050 and disclosing...

Bras vs Bralettes: Which is Healthier?

Most people with breasts can relate to struggling with tight underwires, restrictive cups and digging straps due to wearing bras. However, feeling secure and supported doesn't have to be accompa...

How to recycle your clothes

  To most of us, recycling is an everyday activity that requires little thought - but have you ever thought about recycling your old clothes? Every second, the equivalent of a rubbish truck of clo...

How to Start a Sustainable and Ethical Capsule Wardrobe

  New to ethical fashion? Starting a sustainable capsule wardrobe is a great way to begin your journey towards a sustainable closet! We’ve put together a list of some of our favourite fair trade, ...

Period Poverty: What Y.O.U can do.

What is Period Poverty, and who does it affect? Period poverty is the lack of access to safe, hygienic menstrual products and the inability to manage menstruation due to safety concerns and stigma...

Sustainable Development Goal 12: Responsible Consumption and Production

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 12: Responsible Consumption and Production...

Sustainable Development Goal 8: Decent Work and Economic Growth

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 8: Decent Work and Economic Growth. What a...

Sustainable Development Goal 6: Clean Water and Sanitation

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 6: Clean Water and Sanitation. What are t...

Sustainable Development Goal 4: Quality Education

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 4: Quality Education.  What are the Sus...

The UN’s Plea for Climate Change Action : what can we do?

From the flash flooding in Germany to the forest fires in Turkey and Greece, Europe has experienced some extreme weather patterns. The events which occurred over the last month have already claimed...

10 Sustainable Back-to-School and University Essentials

 It’s almost the (dreaded!) back to school shop and we wanted to make life a little bit easier for parents and teens by compiling 10 sustainable back to school essentials!  Reusable Wa...

A Guide to Sustainable Hair Removal

  Whether it's shaving, waxing, plucking or epilating, the hair removal industry thrives on women and girls’ body hair insecurities, so much so that by 2025, the industry is projected to be worth...

Why is Sustainable Fashion more expensive?

Sustainable Fashion refers to clothing or accessories that have been manufactured in the most sustainable way possible. This includes prioritising the environment, workers and encouraging consumers...

Overpopulation - Does it Contribute to Climate Change?

  The term ‘Overpopulation’ refers to the number of the existing human population exceeding Earth’s capacity. The rise in the world’s population is seen as a product of an unanimous increase in bi...

Expanding Our Mara Collection

We've so excited to be expanding our KikoRomeo Collaboration, the Mara Collection. The 3 new colour ways put a bright, summer twist on our ranges, available in your favourite Y.O.U underwear s...